The trend is confirmed by Liu Bo, general manager of TusStar Venture
The Chinese luxury goods sector has received a steady stream of investments in recent years. TusStar is one of the capital investors that pays money in the sector, acting as the main investor for the high-end operator of used Ponhu-Luxury.
Building an integrated offline platform for second-hand luxuries is what the market will need in the future, TusStar Venture’s general manager Liu Bo told TechNode.
“In Japan, the penetration rate for used luxury goods has reached a 1: 1 ratio, which means that every time a new stock is bought, an old one will be resold. In China, only 3% of the stock is sold. Basically, nobody bought second-hand luxuries,” Liu said.
TusStar invests in high-tech, high-growth start-ups
Liu expects growth in the market for the sale of high-end used products in China. “One must think that one day, if an economic recession hit China, second-hand luxuries would retain their value as they did in Japan in the past. The cultures of East Asia are similar. We see promising growth points in the luxury sector second-hand in China “.
In his current role, Liu keeps an eye on TMT investment opportunities, energy savings and the environment, as well as the new economy and new services.
Moreover, TusStar invests in high-tech and high-growth start-ups, focusing mainly on TMT, mobile internet, cleantech, new material, health care, advanced production, education, intelligent hardware and consumption area. The company, in confirmation of this, has signed agreements with over 300 startups and so far has invested over 2 billion RMB.
But China, despite strong progress, seems to appreciate offline trade more
Some argue that digitization is the main driving force behind luxury sales in China, but Liu argues that the real “battle” develops offline. “Only some users might consider buying luxuries online. Most customers, in fact, care little about the discount, aiming more at brands and quality.”
According to a report published by Bain Analysis in 2019, although online luxury sales have surpassed the global market in 2018, online penetration in other luxury categories remains very low, with the exception of cosmetics.
“There are still many opportunities to build platforms in this area,” Liu said. “But it’s not the kind of e-commerce platform on the Internet that people talk about today, but an offline platform that unites all the key nodes of the entire commercial chain.
The report describes a booming global e-commerce market
According to a report by eMarketer, Chinese e-commerce is the largest in the world, more than three times that of the United States. This is the rise of New Retail, which combines the best of online and offline commerce to encourage higher levels of brand and consumer engagement, which is stimulating retail innovation worldwide.
The report describes a booming global e-commerce market that is expected to grow by 20.7% this year to $ 3.5 trillion in sales. China’s $ 1.94 trillion in sales contributed 54.7% to that figure, according to eMarketer.
New Retail is based on the first approach to China’s digital commerce
To explain the impact of digital commerce on the retail trade, eMarketer opposed New Retail, a term widely used in China, with “omnichannel”, commonly used in the West.
New Retail is based on China’s first approach to digital commerce because it has largely outstripped Western stores and moved quickly online. Omnichannel, however, is the West’s attempt to direct digital services over its long-standing infrastructure to offer consumers the purchasing efficiencies that they have become accustomed online.
eMarketer stated that the United States and the United Kingdom have advanced in some new retail operations
In the examples of the report, there is Alibaba Freshippo. This chain, in fact, is centered on the consumer and is a place where “customers can shop in person, dine and deliver orders”.
Among other states, in addition to China, eMarketer has stated that the United States and the United Kingdom have advanced in some new retail operations that are better suited to local consumers, such as “click and collect“, which allows consumers to order online and pick up your items in a store.
One of the most sophisticated e-commerce markets, Australia is a smaller but solvable market for online shopping. Dominated by a leading American e-commerce company, Australia still has a little digital space for some local players with an established foothold.
The Australian internet and e-commerce environment is comparable to the United States in terms of sophistication but more akin to Canada in terms of size, or even slightly smaller. With only 21 million internet users, a fraction of the US digital population, the wealth of the Australians and well-spread habits of using online shopping make it a mature market, with Australians using both computers and mobile devices to shop online for a wide array of goods and services.
Since the Australian market is technologically advanced and solvable, it is no surprise that the online competition is fierce. However, given the rather small size of the market, the Australian e-commerce is dominated by a single US platform operating through multiple segments, namely eBay, who is by far the largest e-commerce player in Australia, and surprisingly ahead of the global leader, Amazon.
Nevertheless, some traditional brick-and-mortar retailers, chains of department stores, supermarkets and specialized retailers, such as JB Hi-Fi and Woolworths are still able to take a share of the market. Some e-commerce pure players, like Kogan.com, also have been able to grab a share of certain market segments for themselves in Australia.
List of top Australian e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Australian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Australia in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Harvey Norman
Harvey Norman is a multi-national retailer of computers, communications, and consumer electrical products and furniture. Operating primarily through franchising, Harvey Norman also sells its product through its online platform. Originally from Australia, Harvey Norman has expanded abroad to New Zealand, Malaysia, Singapore, Ireland and Northern Ireland, Croatia, and Slovenia.
Website: harveynorman.com.au – Estimated monthly traffic: 5.2 Million visits
9. Chemist Warehouse
Chemist Warehouse is a company a chain of retail pharmacies, providing medicine and a wide range of cosmetics, health, and paramedical products. Branding itself as a discount store, Chemist Warehouse operates throughout Australia with a franchising model and also sells online through its e-commerce shop.
Officeworks is a chain office supplies stores, providing a range of products of office supplies, including print and copy, computers and technology, furniture and stationery. Owned by the Westfarmers conglomerate, Officeworks also proposes its products online through its e-commerce website.
Website: officeworks.com.au – Estimated monthly traffic: 5.95 Million visits
7. Big W
Big W is an Australian chain of discount department stores, a division of Woolworths. Operating more than 180 stores across Australia, Big W also sells online its garments and products for women, men, kids and babies as well as toys, home, and electronics.
Website: bigw.com.au – Estimated monthly traffic: 6.2 Million visits
6. Kogan.com
Kogan.com is a specialized e-commerce company offering electronics and consumer appliances, fitness and fashion, tools and more. Founded in 2006, Kogan.com started by selling televisions online before expanding to other successful categories of products sold through e-commerce. In 2016, Kogan.com acquired the online businesses of former retail chain Dick Smith.
Website: kogan.com – Estimated monthly traffic: 7.3 Million visits
5. Coles
Coles is a chain of supermarkets, retail and consumer services stores. Founded in 1914, Coles operates more than 800 supermarkets throughout Australia. Having developed an online shop, Coles also sells groceries, consumer and home products to Australian digital customers.
Website: coles.com.au – Estimated monthly traffic: 7.95 Million visits
4. JB Hi-Fi
Founded in 1974, JB Hi-Fi is a brick-and-mortar retailer of electronics and entertainment consumer goods, including video games, movies, music and software, hardware electronics and electrical home appliances, mobile phones and more that are also sold on its e-commerce platform. Since 2006, JB Hi-Fi has also expanded in New Zealand.
Website: jbhifi.com.au – Estimated monthly traffic: 10.5 Million visits
3. Woolworths
Woolworths is a retail company operating supermarkets among other brands (including Big W) owned by the Woolworths Group, one of the largest companies of Australia. Through its website, Woolworths sells groceries across Australia, as well as various other household, health and beauty, and baby products.
Website: woolworths.com.au – Estimated monthly traffic: 12.7 Million visits
2. Amazon Australia
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, Amazon has become the uncontested global leader of e-commerce, except in Australia where it is only in second place. Amazon has developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.com.au – Estimated monthly traffic: 14 Million visits
1. eBay Australia
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including Australia, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.com.au – Estimated monthly traffic: 74.4 Million visits
Top e-commerce websites in Australia compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the overarching lead of eBay, who stands way above its followers at 70 million monthly visits. The pack of followers is well established in the range of traffic volumes from 5 to 15 million visits per month.
Another leading e-commerce player in Australia
Besides these platforms operating through a wide array of products, one brand can also be highlighted for particularly standing out, even though it is not purely in the e-commerce market. As it proposes deals, vouchers, and coupons for other e-commerce players, OzBargainis not an online shop in itself. However, it does participate in the Australian e-commerce landscape by referring to other shops, and with more than 17 million visits per month, it is well worth being remarked here.
Here are the top e-commerce platforms in Australia. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
The most populated European country, Germany is a rather large, developed and very solvable market for online shopping. Dominated by leading American e-commerce companies, Germany still has room for competitors, as it is an important market for both established stores and pure e-commerce players to spring up.
The German internet and e-commerce landscape can be compared to the United States: even though it only has 79 million internet users, a portion of the US digital population, the wealth of the Germans and their habits of using e-commerce make it one of the world’s most sophisticated market. The Germans use both computers and mobile devices for online shopping, buying a wide array of goods and services through the internet.
Since the German market is technologically advanced, with high penetration and solvency, the competition is very fierce. And since American companies have developed an advantage thanks to their home market size and early development, the German e-commerce market is under the domination of US platforms that operate in multiple segments, especially Amazon and eBay, who are by far the largest e-commerce players in Germany.
However, some specialized brick-and-mortar retailers, like MediaMarkt, Lidl and Thomann are still able to take a small share of the market. Other German pure e-commerce players, like Zalando, or Otto who evolved from mail order, have also been able to take a share of the market by focusing on some key categories such as fashion, furniture, and home appliances or electronics.
List of top German e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the German e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Germany in 2019 and their estimated monthly traffic from SimilarWeb, as of February 2019.
10. Obi
Obi is a German multinational retailing company specialized in home improvement supplies. Founded in 1970, Obi is the largest chain of brick-and-mortar DIY stores in Germany and Europe, with presence in many European countries, selling tools, construction products, home and garden equipment, furniture and associated services.
Website: obi.de – Estimated monthly traffic: 9.5 Million visits
9. Tchibo
Tchibo is a coffee products retailer and a chain cafés that feature shops for a variety of weekly-changing non-coffee products including clothing, household items, electronics, and electrical appliances. Selling its coffee around the world, Tchibo has also expanded online through to sells its diversified products as well as services such as travel, insurance, and mobile-phone contracts.
Website: tchibo.de – Estimated monthly traffic: 10 Million visits
8. Saturn
A German chain of electronics stores, Saturn sells household appliances, media, and home entertainment. Owned with MediaMarkt (see #4) by the retail trade company MediaMarktSaturn Retail Group together with other brands including Redcoon and iBood, Saturn has developed online through e-commerce as well as abroad, with stores in Austria, Luxembourg, and Russia.
Website: saturn.de – Estimated monthly traffic: 13 Million visits
7. Zalando
Zalando is a German e-commerce company specialized in the online selling of fashion, shoes, beauty items, accessories, and sports items. Founded in 2008 by Rocket Internet, Zalando has expanded its operations to fifteen European countries and worldwide with spin-offs and subsidiary companies. Its largest shareholder is now the Swedish investment company Kinnevik.
Website: zalando.de – Estimated monthly traffic: 14.3 Million visits
6. Thomann
Musikhaus Thomann is a company specialized in the retail of musical instruments, studio, lighting, and pro-audio equipment from multiple brands. Founded in 1954, Thomann has become widely known thanks to its large online e-commerce platform that is available in several European languages.
Website: thomann.de – Estimated monthly traffic: 19.6 Million visits
5. Lidl
Lidl is a multinational discount supermarket chain from Germany, providing groceries as well as a diversified array of products and services. Founded in 1930 and focusing on discount markets since 1977, Lidl now operates more than 10,000 stores in almost every European country and in the United States. It has also greatly expanded online through its own e-commerce activities.
Website: lidl.de – Estimated monthly traffic: 21.5 Million visits
4. MediaMarkt
MediaMarkt is a German multinational chain of stores specialized in the retail of consumer electronics. Founded in 1979, MediaMarkt has expanded to multiple countries of Europe and through its online platform, to become the world’s second-largest chain of consumer electronics, behind the American company Best Buy. It is owned with Saturn (see #8) by the MediaMarktSaturn Retail Group.
Website: mediamarkt.de – Estimated monthly traffic: 21.8 Million visits
3. Otto
Otto is a mail order and e-commerce company, selling a wide array of products from furniture and home appliances to fashion, sports material and electronics. Founded in Germany in 1949, Otto has expanded to more than 20 countries in Europe, Asia, and America acquiring multiple brands including the French company 3 Suisses. Having launched its online shop in 1995, Otto has become a key player for e-commerce in Germany and throughout Europe.
Website: otto.de – Estimated monthly traffic: 40.3 Million visits
2. eBay Germany
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including Germany, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.de – Estimated monthly traffic: 221 Million visits
1. Amazon Germany
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Germany, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.de – Estimated monthly traffic: 434.5 Million visits
Top e-commerce websites in Germany compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the domination of Amazon and eBay, who stand far above the other players, respectively above 430 and 220 million monthly visits. The pack of followers is well established in the range of traffic volumes from 10 to 40 million visits per month.
Top brands conducting business through e-commerce in Germany
Besides these platforms operating through a wide array of products, some brands can also be highlighted for particularly standing out online, thanks to its importance in the German economy.
Even though it is not an open e-commerce platform, Deutsche Telekom still manages to sell mobile phones and various telecommunication products and services on its website. It weighs quite heavily in the German e-commerce landscape, making large portions of its sales online with over 25 million visits per month.
Besides, the German national airline carrier can also be highlighted. Since it also conducts a large portion of its ticket sales via its website, Lufthansa is also standing out from the digital crowd, with about 10 million visits per month.
Here are the top e-commerce platforms in Germany. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
A most dynamic market for e-commerce, the United Kingdom is a rather large and very solvable market for online shopping. Dominated by the great American e-commerce companies, the UK still has some space for some strong local companies, both established stores, and pure e-commerce players.
The British internet and e-commerce landscape can be compared to the United States: even though it only has 63 million internet users, a fraction of the US digital population, the wealth of the Brits and their habits of using e-commerce make the UK one of the most sophisticated e-commerce market. The Brits use both computers and mobile devices for online shopping, purchasing a wide array of goods and services on the internet.
Since the UK market is technologically advanced, with high penetration and solvency, competition for online spend is very fierce. Given that American companies have developed an advantage thanks to their home market size and early development in the UK, British e-commerce is under the domination of US platforms operating through multiple segments, especially Amazon and eBay, who are by far the largest e-commerce players in the UK.
However, some traditional brick-and-mortar retailers, like Argos and John Lexis, are still able to take a small share of the market. Some pure e-commerce British players, such as Asos, also have been able to take a share of the market by focusing on some key categories, such as fashion.
List of top British e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the British e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in the UK in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Debenhams
Debenhams is a chain of department stores selling a range of clothing, household items and furniture in more than 170 stores and through its website. Founded in 1778, Debenhams has expanded throughout the country and opened stores in Ireland, and Denmark through the acquisition of Magasin du Nord.
Website: debenhams.com – Estimated monthly traffic: 14.2 Million visits
9. Currys PC World
Originally an electrical retailer, Currys specializes in selling home electronics and household appliances through the United Kingdom and the Republic of Ireland. Recently combined with PC World by its owner, Dixons Carphone, Currys PC World also provides an e-commerce platform to sells household and telecommunications appliances online.
Website: currys.co.uk – Estimated monthly traffic: 17.4 Million visits
8. John Lewis & Partners
John Lewis & Partners is a chain of high-end department stores that operates throughout the United Kingdom, and in Ireland and Australia through local concessions. Operating with more than 50 stores in the UK, John Lewis has also become a leading online seller of home and electrical appliances, fashion, beauty, baby, sports accessories, etc.
Website: johnlewis.com – Estimated monthly traffic: 20.3 Million visits
7. Marks & Spencer
Marks & Spencer is a leading retailer that specializes in selling clothing, home products, and luxury food products. Founded in 1884, Marks & Spencer is firmly present in the UK and Ireland. To further its growth M&S has launched a new round of development by opening brick-and-mortar stores in Europe and Asia as well as selling online through its own website and with a partnership with German e-commerce store Zalando.
Website: marksandspencer.com – Estimated monthly traffic: 23.7 Million visits
6. Tesco
The world’s third largest retailer and one of the largest companies in the UK, Tesco operates hypermarkets and convenience stores. Through its brick-and-mortar stores and its e-commerce platform, Tesco sells groceries, home and hygiene products as well as clothing, and financial and telecommunications services.
Website: tesco.com – Estimated monthly traffic: 25.5 Million visits
5. Asda
Asda is a leading retailer in the UK, owned by the American retail giant Walmart, who is one of the top e-commerce platforms in the United States. Besides its supermarket where it sells groceries and various consumer, clothing and home products, Asda is also a financial service and mobile phone provider, which are also on offer online through Asda’s e-commerce platform.
Website: asda.com – Estimated monthly traffic: 25.6 Million visits
4. Argos
Argos is a catalog retailer also operating more than 800 shops in the United Kingdom and Ireland. A subsidiary of the British retailer Sainsbury’s, Argos sells electronics, home and garden products, clothing, toys and sports equipment, and more. Besides its more traditional operations, Argos has also become a leader in e-commerce in the UK.
Website: argos.co.uk – Estimated monthly traffic: 51.2 Million visits
3. Asos
Asos is a specialized online men and women fashion and cosmetics retailer. Launched in 2000, Asos has expanded throughout the years to multiple countries of Europe and Asia. The leading British company in the UK e-commerce market, Asos now employs more than 3000 employees.
Website: asos.com – Estimated monthly traffic: 54.3 Million visits
2. eBay UK
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including the UK, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.co.uk – Estimated monthly traffic: 355.5 Million visits
1. Amazon UK
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including the UK, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.co.uk – Estimated monthly traffic: 446.5 Million visits
Top e-commerce websites in the UK compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the domination of Amazon and eBay, who stand far above the other players, respectively above 440 and 350 million monthly visits. The pack of followers is well established in the range of traffic volumes from 10 to 60 million visits per month.
Top brand conducting business through e-commerce in the UK
Besides these platforms operating through a wide array of products, a brand can also be highlighted for particularly standing out, thanks to its importance in the British economy. Even though it is not an open platform, O2 still manages to sell mobile phones and various telecommunication products and services on its website. It still weighs quite heavily in the British e-commerce landscape, making large portions of its sales online with over 22 million visits per month.
Here are the top e-commerce platforms in the UK. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
Brazil is a large and rapidly growing market for online shopping. Not dominated by American giants, an interesting competition is unfolding between traditional department stores expanding online and specialized e-commerce players fighting to expand their presence in this key market.
The Brazilian internet and e-commerce landscape already counts hundreds of millions of users but it is still far from being mature. With 150 million internet users, Brazilian internet users are still only 70% of the total population of 210 million. Brazil is a large country with medium income, and Brazilians are fairly accustomed to e-commerce and its convenience. They often use mobile devices to access the internet and shop online for a number of goods and services, making Brazil a particularly large e-commerce market that is not far from reaching maturity.
With the Brazilian market reaching maturity and a number of players in the market, competition is already very intense. With limited room and potential for growth, local and foreign players are fighting to take each other’s share and position themselves to grab the remaining online shoppers to come. Brazilian department stores and non-US e-commerce platforms have managed to become solid competitors through the maturation of the market, even beating the global e-commerce leader, Amazon.
Mercado Livre (originally from Argentina) has thus been able to become the leader in Brazil, trailed by Americanas.com, the online platform of the department store Lojas Americanas. Only in third place does Amazon arrive, before a number of local specialized and generalist retail chains, as well as some national, pure e-commerce players.
List of top Brazilian e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Brazilian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Brazil in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Shoptime
Shoptime is a retail company founded upon a home shopping channel, TV Shoptime, and a catalog of direct sales to the consumer, that later expanded to develop its e-commerce site. Established in 1995, Shoptime has been acquired by the group B2W Digital, which also owns the retail chain Lojas Americanas, and the e-commerce websites Americanas.com and Submarino (see #2 and #6 respectively).
Website: shoptime.com.br – Estimated monthly traffic: 16.4 Million visits
9. Dafiti
Dafiti is a specialized fashion and footwear e-commerce platform. Founded in 2011, Dafiti has developed its operations from footwear to other categories of men and women fashion, sports and home products. The success of Dafiti in Brazil has allowed the Dafiti group to expand operations to Argentina, Chile, and Colombia.
Website: dafiti.com.br – Estimated monthly traffic: 19.1 Million visits
8. Extra.com.br
Extra is a retail chain of supermarkets, hypermarkets, and mini-markets. Even though Extra provides a diverse range of products in its brick-and-mortar stores, the online shop Extra.com.br is more specialized in consumer electronics, home equipment and appliances, while a separated website, Clube Extra, is dedicated to food, hygiene and other groceries products.
Website: extra.com.br – Estimated monthly traffic: 19.6 Million visits
7. Netshoes
Netshoes is a specialized sporting goods e-commerce store. Founded in 2000 as a sports retail chain, Netshoes has rapidly focused its activities on e-commerce, providing an array of footwear, clothing, and accessories for sports. Launched in Brazil, Netshoes has also quickly developed in Argentina and Mexico. It has become a key partner in Latin America to manage online stores for brands including football (soccer) clubs, global sportswear brands, and it is the official representative of the National Basketball Association (NBA).
Website: netshoes.com.br – Estimated monthly traffic: 27.6 Million visits
6. Submarino
Founded in 1999, Submarino was one of the pioneers of e-commerce in Brazil. It sells a wide array of products including consumer electronics, books, clothing and accessories, beauty products and drinks. Created in 1999, Submarino is now part of the B2W Digital group, a leader of e-commerce in Brazil, also owning Shoptime (#10) and Americanas.com (#2).
Website: submarino.com.br – Estimated monthly traffic: 28.6 Million visits
5. Casas Bahia
Casas Bahia is a retail chain specializing in furniture and home appliances. Founded in 1952, Casas Bahia now operates more than 700 stores across Brazil, and it has also developed its online sales with its e-commerce store. Selling primarily furniture and home appliances, Casas Bahia also provides consumer electronics and computers, together with a range of services to consumers and businesses.
Website: casasbahia.com.br – Estimated monthly traffic: 37.1 Million visits
4. Magazine Luiza
Magazine Luiza is one of the largest retail companies in Brazil, operating more than 800 department stores throughout the country. Founded in 1957, the company has expanded online, using the shorter name “Magalu” where it sells a range of products including consumer electronics, furniture and home appliances, television, media equipment, and computers.
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Brazil, Amazon has become the uncontested leader of e-commerce in the US and many countries and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.com.br – Estimated monthly traffic: 51.5 Million visits
2. Americanas.com
Americanas.com is the online portal of the retail chain Lojas Americanas. Lojas Americanas operates three types of stores that can be related to local convenience stores, supermarkets, and hypermarkets. It primarily sells consumer and media electronics, home appliances and furniture, beauty products, and toys. The online platform is the leading Brazilian e-commerce store, part of the B2W Digital group with Shoptime (#10) and Submarino (#6).
Website: americanas.com.br – Estimated monthly traffic: 119.5 Million visits
1. Mercado Livre
Beating the American giants, the leader of e-commerce in Brazil is Mercado Livre, a marketplace developed by the Argentinian e-commerce and electronic payment company Mercado Libre. Allowing people and business to sell their products through a wide range of categories, from electronics and home appliances to autos and accessories, from fashion to toys and furniture, and even property, Mercado Libre is present in multiple countries of Latin America, reaching more than 170 million customers and notably also leader of e-commerce sites in Mexico.
Website: mercadolivre.com.br – Estimated monthly traffic: 331 Million visits
Top e-commerce websites in Brazil compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously shows the domination of Mercado Livre, standing far above the other players above 330 million monthly visits, before Americanas.com at more than 110 million monthly visits. The pack of followers is quite behind, in the range of traffic volumes from 15 to 50 million visits per month.
Top brands conducting business through e-commerce in Brazil
Besides these platforms that operate through a wide array of products, some brands can also be remarked for particularly standing out, thanks to their large reach of the Brazilian online audience. Operating in the fields of classified listings, OLX Brazil has managed to develop a massive online audience with more than 100 million visits per month.
Besides, the online price comparison website Buscape can also be remarked, with more than 20 million visits per month. Though it is not directly involved in online sales, it is still very much engaged in e-commerce through the referral traffic it sends to other e-commerce platforms.
Here are the top e-commerce platforms in Brazil. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
Mexico is a medium-sized but rapidly growing market for online shopping. Not entirely dominated by American giants, an interesting competition is at play with traditional department stores holding their ground against pure e-commerce players fighting to expand their presence in this growing market.
The Mexican internet and e-commerce landscape already counts tens of millions of users but it is still far from being mature. With 88 million internet users, Mexican internet users are still only 67% of the total population of 131 million. Mexico is a medium income country, and Mexicans are fairly accustomed to e-commerce and its convenience. They often use mobile devices to access the internet and shop online for a number of goods and services, making Mexico a maturing e-commerce market.
With the Mexican market maturing and a number of players in the market, competition is already quite intense. With some room but limited potential for growth, local and foreign players are fighting to take each other’s share and position themselves to grab the remaining online shoppers. Though historic department stores from the United States have taken a large place in the e-commerce market, non-American department stores also have managed to become solid competitors through the maturation of the market, especially Mercado Libre de Mexico (originally from Argentina), who has been able to become the leader, beating Amazon.
Amazon is still a key competitor, but the Mexican e-commerce market seems to be occupied by traditional department stores, with Walmart Mexico, and the Mexican chains Liverpool and Coppel strongly following these two leaders, before a flurry of other specialized and generalist chains of stores.
List of top Mexican e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Mexican e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Mexico in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Best Buy Mexico
Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to Mexican digital customers.
Website: bestbuy.com.mx – Estimated monthly traffic: 3.5 Million visits
9. Ticketmaster Mexico
Ticketmaster is an American ticket sales and distribution company. Founded in 1976, Ticketmaster originally was selling tickets to concerts and events offline. Its merger with Live Nation allowed Ticketmaster to keep expanding and produce live concerts in more than 50 countries. In the meantime, Ticketmaster also developed its online presence in many countries, including Mexico, where it is now a key online seller of tickets for music, sports, and other events.
Website: ticketmaster.com.mx – Estimated monthly traffic: 4.2 Million visits
8. Home Depot Mexico
Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.
Website: homedepot.com.mx – Estimated monthly traffic: 5.2 Million visits
7. Sears Mexico
Sears is an American chain of department stores, owned and operated in Mexico by Grupo Carso. Even though Sears has had difficulties in the United States, Sears Mexico is doing well with more than 75 stores across Mexico. Also selling its products online, Sears provides clothing and accessories, home appliances and furniture, cosmetics, tools, and electronics.
Website: sears.com.mx – Estimated monthly traffic: 6.45 Million visits
6. Sam’s Club Mexico
Sam’s Club is an American chain of membership-only retail warehouse clubs of Sam’s West, Inc., a company belonging to Walmart. As a membership-only store, Sam’s Club provides a range of electronics and home appliances, furniture, food, family and hygiene products. It also sells its products online through an e-commerce platform which has taken an important share of the market in Mexico.
Website: sams.com.mx – Estimated monthly traffic: 7.4 Million visits
5. Liverpool
Liverpool is a retail company operating a chain of department stores in Mexico, operated by the company El Puerto de Liverpool Limited. Through its stores as well as its online platform, Liverpool primarily sells clothes and accessories, electronics, home decoration, furniture, toys, and specialty food throughout Mexico.
Website: liverpool.com.mx – Estimated monthly traffic: 9.8 Million visits
4. Walmart Mexico
Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, among other countries Walmart is also engaged in Mexico through its subsidiary Walmart de Mexico, also known as Walmex, one of the largest companies in Mexico. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.
Website: walmart.com.mx – Estimated monthly traffic: 15.7 Million visits
3. Coppel
Founded in Mexico in 1941, Coppel is a chain of department stores. Selling electronics, home decoration, appliances, clothes, and accessories, as well as auto parts, sports goods and travels, Coppel operated through more than 20 brick-and-mortar stores as well as its online e-commerce platform.
Website: coppel.com – Estimated monthly traffic: 17.6 Million visits
2. Amazon Mexico
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Mexico, Amazon has become the uncontested leader of e-commerce in the US and globally, and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.com.mx – Estimated monthly traffic: 41.3 Million visits
1. Mercado Libre Mexico
Beating the American giants, the leader of e-commerce in Mexico is Mercado Libre Mexico, a marketplace developed by the Argentinian e-commerce and electronic payment company Mercado Libre. Allowing people and business to sell their products through a wide range of categories, from electronics and home appliances to autos and accessories, from fashion to toys and furniture, and even property, Mercado Libre is present in multiple countries of Latin America, reaching more than 170 million customers and notably also leader of e-commerce sites in Brazil.
Website: mercadolibre.com.mx – Estimated monthly traffic: 108.5 Million visits
Top e-commerce websites in Mexico compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously shows the domination of Mercado Libre de Mexico and Amazon, who stands far above the other players, respectively above 108 and 40 million monthly visits. The first group of followers stands in the 15 million monthly visits, Coppel and Walmart Mexico. The pack of followers is a bit behind, in the range of traffic volumes from 3 to 10 million visits per month.
Top brands conducting business through e-commerce in Mexico
Besides these platforms that operate through a wide array of products, some brands can also be remarked for particularly standing out, thanks to their large reach of the Mexican online audience. Even though they operate in the cinema industry which is not delivering products, Cinepolis and Cinemex still sell a lot of movie tickets through their websites, with over 13 and 6 million visits per month respectively.
Furthermore, Volaris, a Mexican low-cost airline also reaches a large audience through its website, with more than 7 million visits per month. Though it does not deliver products either, Volaris sells plane tickets to a large number of customers, making it the leader in its category online.
Here are the top e-commerce platforms in Mexico. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
One of the most sophisticated markets for online shopping, Canada is a medium-sized but very solvable market for e-commerce. Dominated by the great American e-commerce companies, Canada nonetheless has some digital space for some local players with an established foothold.
The Canadian internet and e-commerce landscape is comparable to the United States: even though it only has 33 million internet users, a fraction of the US digital population, the affluence of the Canadians and well-spread habits of using online shopping make it a sophisticated market. Canadians use both computers and mobile devices for online shopping through a wide array of goods and services.
Since the Canadian market is technologically advanced and solvable, it is no surprise that the online competition is fierce. Given the market size advantage of American companies, Canadian e-commerce is dominated by US platforms operating through multiple segments, especially Amazon, who is by far the largest e-commerce player in Canada.
However, some traditional brick-and-mortar department stores, like Canadian Tire and Hudson’s Bay are still able to take a small share of the market. Some innovative new entrants, such as Etsy, also have been able to develop new segments for themselves in Canada and globally.
List of top Canadian e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Canadian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Canada in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Newegg Canada
Newegg is an online retailer of computer hardware and software, consumer and professional electronics from multiple brands. Founded in the United States in 2001, Newegg has historically served both the US and Canada. It received an investment in 2016 for a majority stake by the Chinese tech company Liaison Interactive, before announcing a worldwide expansion plan.
Website: newegg.ca – Estimated monthly traffic: 4.2 Million visits
9. Hudson’s Bay
Hudson’s Bay, also known as The Bay, is a chain of department stores in Canada and the Netherlands. Having also developed online, Hudson’s Bay sells high-end fashion apparel, accessories, and home goods to Canadian digital customers.
Website: thebay.com – Estimated monthly traffic: 6.6 Million visits
8. Etsy Canada
Etsy is a marketplace focusing on handmade or vintage products and unique factory-manufactured items. It enables people and companies to sell a wide range of art and photography products, clothing and accessories, food, bath and beauty products, toys and diverse other items.
Website: etsy.com/ca – Estimated monthly traffic: 7.9 Million visits (Etsy Canada’s traffic is estimated from the Canadian share of the Etsy website global traffic)
7. Home Depot Canada
Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.
Website: homedepot.ca – Estimated monthly traffic: 10.4 Million visits
6. Costco Canada
Costco Wholesale Corporation, more simply known as Costco, is an American multinational company operating a chain of warehouse clubs in more than ten countries, including Canada. Through its website, Costco sells a wide range of products: electronics, computers, furniture, outdoor living, appliances, jewelry and more.
Website: costco.ca – Estimated monthly traffic: 14.2 Million visits
5. Canadian Tire
Canadian Tire is a company owning chains of retail stores of its own brand, as well as Mark’s, specialized in men, women and work apparel; FGL Sports, specialized in sporting goods and sportswear; and PartSource, specialized in auto parts and accessories. Through its e-commerce store, Canadian Tire sells a wide range of automotive, hardware, sports and leisure, home products, toys, and food products.
Website: canadiantire.ca – Estimated monthly traffic: 15.2 Million visits
4. Best Buy Canada
Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to Canadian digital customers.
Website: bestbuy.ca – Estimated monthly traffic: 16.7 Million visits
3. Walmart Canada
Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, it is also engaged in Canada, Mexico and a number of other countries through subsidiaries. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.
Website: walmart.ca – Estimated monthly traffic: 21.6 Million visits
2. eBay Canada
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including Canada, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.ca – Estimated monthly traffic: 34.5 Million visits
1. Amazon Canada
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Canada, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.ca – Estimated monthly traffic: 124 Million visits
Top e-commerce websites in Canada compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the overarching lead of Amazon, who stands way above its followers at 120 million monthly visits. The pack of followers is well established in the range of traffic volumes from 4 to 40 million visits per month.
Top brand conducting business through e-commerce in Canada
Besides these platforms operating through a wide array of products, one brand can also be highlighted for particularly standing out, thanks to a positioning and product range that made it succeed. Even though it is not an open platform for multiple products, brands and categories, Lululemon weighs quite heavily in the Canadian e-commerce landscape, making large portions of its sales online, and in the United States, with over 4 million visits per month.
Here are the top e-commerce platforms in Canada. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
The world’s most developed market for online shopping by far, the US is the global standard for e-commerce. Many of its greatest e-commerce companies are in a leading position in other, setting the pace and creating the trends that shape the rest of the world.
The domination of the US on internet and e-commerce comes from its massive 312 million internet users, affluent population and well-spread habit of relying upon online shopping. Using both computers and mobile devices to access digital services, American online consumers are used to engaging in commercial transactions to purchase a wide array of goods and services.
Since the American market is so developed and solvable, it is no surprise that the competition between e-commerce players is fierce. Large platforms that operate through many segments, like Amazon and eBay, are dominating, but traditional brick-and-mortar distributors are still managing to take a share of the market.
However, some space may still be available for new entrants, as some new competitors have been able to take a share of the market by owning specific categories, such as Etsy with home-made products, or riding new usage of mobile devices, like Wish.com.
List of top American e-commerce platforms with estimated traffic
To give you more perspective of the large volumes and the competition in the American e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in the US in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Macy’s
With products ranging from women and men fashion, accessories and children clothes, as well as home and decoration products, Macy’s is a leading department stores chain in the United States that also launched its online shop to sell products to digital customers.
Website: macys.com – Estimated monthly traffic: 59 Million visits
9. Wish
Founded in 2010, Wish is primarily a mobile marketplace where small businesses and manufacturers can sell goods directly to consumers on the Wish platform. It operates mainly in four categories: electronics, family, beauty and home decoration.
Website: wish.com – Estimated monthly traffic: 84 Million visits
8. Lowe’s
The second-largest hardware chain in the United States, Lowe’s also sells a wide range of construction materials, home and garden equipment, furniture and tools online through its own e-commerce platform.
Website: lowes.com – Estimated monthly traffic: 86 Million visits
7. Best Buy
Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to American digital customers.
Website: bestbuy.com – Estimated monthly traffic: 109 Million visits
6. Target
Second largest department store retailer behind Walmart, Target operates more than 1,800 stores throughout the United States. Also proposing a diversified online store, Target sells products ranging from fashion to home decoration and furniture, from groceries to electronics and hygiene products.
Website: target.com – Estimated monthly traffic: 114 Million visits
5. Home Depot
Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.
Website: homedepot.com – Estimated monthly traffic: 142 Million visits
4. Etsy
Etsy is a marketplace focusing on handmade or vintage products and unique factory-manufactured items. It enables people and companies to sell a wide range of art and photography products, clothing and accessories, food, bath and beauty products, toys and diverse other items.
Website: etsy.com – Estimated monthly traffic: 198 Million visits
3. Walmart
Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, it is also engaged in Canada, Mexico and a number of other countries through subsidiaries. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.
Website: walmart.com – Estimated monthly traffic: 321 Million visits
2. eBay
A pioneer of e-commerce, eBay is an online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Founded in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Top e-commerce websites in the United States compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the clear lead of Amazon and the firm second place of eBay, respectively above 2.4 billion and 1.1 billion visits per month. Their followers are well established in volumes of fifty to a few hundred millions visits per month.
Top brands conducting business through e-commerce in the United States
Besides these platforms that are engaged in a wide array of products, some brands can also be highlighted for their heavy impact. Even though they are not open platforms for multiple products, brands and categories, these companies are still online powerhouses that manage to sell their products exclusively and reach massive audiences.
Apple, of course, is a leader among these brands. Even though its website and mobile platform has a global reach, with half a billion monthly visitors globally, Apple still has hundreds of millions of visitors in the US. Thanks to its website, iTunes and app store, Apple sells enormous amounts of both hardware and software products, making it one of the largest company by market capitalization in the US and the world.
Various other brands can also be remarked, including Steam, the online gaming store and service provider, AT&T, the number one American telecommunication company online selling a range of mobile, media and services through its website, or Ikea, the home decoration and furniture company succeeding globally and in the US.
Here are the top e-commerce platforms in the US. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
One of the most critical markets for e-commerce, India is a very large and rapidly growing market for online shopping. Even though Amazon has taken the lead, Indian companies, especially pure e-commerce players, are holding their ground and fighting to expand their presence in this fast-growth market.
The Indian internet and e-commerce landscape already counts hundreds of millions of users but it is still far from being mature. With a staggering 560 million internet users, Indian internet users are still only 41% of the total population of 1.36 Billion. Even though India is still a low-income country, Indians are rapidly getting used to e-commerce and its convenience, and they primarily use mobile devices to access the internet and shop online for a growing array of goods and services.
Since the Indian market is still technologically developing, there is much room for growth. However, competition is already very fierce, as many local and foreign players are fighting to grab a hold of this fast developing market. Thanks to its historic success in the United States and other developed countries, Amazon has been able to take the lead in India too, but local players, especially Flipkart, still have managed to become solid competitors in this promising market.
However, thanks to the size of the Indian market, many other local companies are still reaching a large audience even though they only take a small share of the market. Most of them pure e-commerce players who have made it by dominating a specific category of products, such as BookMyShow and IndiaMart.
List of top Indian e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Indian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in India in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Paytm Mall
Paytm is an online payment system, also providing a diversified online marketplace through Paytm Mall selling products ranging from men and women fashion to electronics and home products, groceries and cosmetics, kids and family as well as cars and other vehicles. It allows third parties to sell their products directly through their application using their Paytm platform.
Website: paytmmall.com – Estimated monthly traffic: 5.9 Million visits
9. 1mg
1mg is an online pharmacy and healthcare information website. Founded in 2015, 1mg provides online consultations, lab tests and a mine of medical information in order to better serve the Indian market and population’s need, and be able to direct its visitors to the right medicine or product from its shop.
Website: 1mg.com – Estimated monthly traffic: 7.45 Million visits
8. Nykaa
Nykaa is a beauty retailer selling cosmetics, clothes and wellness products to Indian customers. Founded in 2012, Nykaa is originally a specialized store for beauty e-commerce selling products from multiple brands. Since then Nykaa has developed its own line of cosmetics and opened multiple brick-and-mortar stores across India.
Website: nykaa.com – Estimated monthly traffic: 13.7 Million visits
7. Firstcry
A specialized e-commerce platform for kids clothes and baby care products, Firscry is a pioneer of e-commerce in India offering products from thousands of brands. Having expanded into franchised stores, Firstcry now also offers its products through tens of stores across numerous Indian cities.
Website: firstcry.com – Estimated monthly traffic: 16.1 Million visits
6. Myntra
Myntra is a specialized online fashion, home and lifestyle retailer in India. Launched in 2007, Myntra has developed a strong online presence, especially through its mobile applications. Acquired by the Indian e-commerce company Flipkart in 2014, Myntra has consolidated its presence in fashion e-commerce through the acquisition of its competitor Jabong.com.
Website: myntra.com – Estimated monthly traffic: 27.8 Million visits
5. BookMyShow
BookMyShow is the leading show ticketing portal and retailer in India. Since its launch in 2007, BookMyShow has expanded to sell millions of tickets every month for movies, sports events, plays and more. With the company’s success, BookMyShow has also expanded to other, opening subsidiaries in Indonesia, the United Arab Emirates, Sri Lanka, and West Indies.
Website: in.bookmyshow.com – Estimated monthly traffic: 43.4 Million visits
4. IndiaMart
Founded in 1999, IndiaMart is an online B2B marketplace for Indian companies. A competitor of AliBaba, IndiaMart allows manufacturers, suppliers, and exporters to propose their products directly through the platform to get contacted by its visitors. Since 2014, IndiaMart has launched its e-commerce retail platform, Tolexo.
Website: indiamart.com – Estimated monthly traffic: 42.8 Million visits
3. Snapdeal
Snapdeal is a diversified online shopping platform, offering products ranging from electronics and fashion to home and appliances. Founded in 2010, Snapdeal has received several rounds of funding from famous investors, including Alibaba Group, Foxconn and SoftBank, to fuel its growth and compete for the top spots in India’s e-commerce landscape.
Website: snapdeal.com – Estimated monthly traffic: 83.5 Million visits
2. Flipkart
Flipkart is the national leader of e-commerce in India. Founded in 2007, Flipkart was initially selling books, before it expanded to other popular categories including mobile phones, electronics, fashion and lifestyle products. In 2018, Walmart, one of the largest American companies and leading platforms of e-commerce in the US, acquired 77% of Flipkart for 16 Billion US $.
Website: flipkart.com – Estimated monthly traffic: 221.5 Million visits
1. Amazon India
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including India, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.in – Estimated monthly traffic: 365.5 Million visits
Top e-commerce websites in India compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously shows the domination of Amazon and Flipkart, who stands far above the other players, respectively above 360 and 220 million monthly visits. The pack of followers is very uneven, in the range of traffic volumes from 5 to 90 million visits per month.
Top brands conducting business through e-commerce in India
Besides these platforms operating through a wide array of products, some brands can also be highlighted for particularly standing out, thanks to their large reach of the Indian online audience. Even though they operate in the tourism industry which is not in the pure delivery of products, MakeMyTrip and Yatra still manage to make a lot of sales of transportation services on their websites, with over 26 and 8 million visits per month respectively.
Furthermore, Paytm, the mother company of Paytm Mall (ranked #10) also reaches a large audience through its main website, with more than 44 million visits per month. They provide payments services for utilities, enabling Indian to pay online through their application, and redirecting to the Paytm Mall website for consumer products.
Here are the top e-commerce platforms in India. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
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