JD will work with Camus to launch exclusive products based on the opinions of Chinese consumers
Camus Cognac, the world’s largest family-owned independent cognac home, has announced an expansion of its partnership with JD.com, the largest Chinese retailer. As part of the extended partnership, in addition to offering several Camus premium brands to consumers, JD will work with the parent company to launch exclusive products, based on consumer opinions about Chinese market trends. Taking advantage of its various offline resources, JD will help Camus develop innovative marketing programs; a project in line with JD’s “Boundaryless Retail” strategy.
JD’s analysis of Chinese imported liquor consumers has found that many of them belong to a wealthy age group, aged between 26 and 35, curious to try new products. Based on this, Camus Cognac recently launched a Cognop VSOP gift pack on JD. The product has rich flavours and is ideal for young consumers interested in exploring new spirits.
The new partnership enthused both parties at stake
Cyril Camus, fifth-generation owner and president of Camus Cognac, said: “We are excited to grow our partnership and collaboration with JD.com. While Chinese consumers of wine and spirits continue to mature in refinement, I am confident that this partnership represents the perfect combination, mixing the incessant drive of Camus Cognac for JD’s utmost refinement and dedication to an impeccable omnichannel shopping experience “.
“We are excited to expand our strategic partnership with Camus Cognac,” said Carol Fung, president of JD FMCG. “We look forward to leveraging JD’s capabilities in customer analysis, marketing solutions and technology to increase the recognition of the Camus brand among Chinese consumers who are passionate about high-quality liquor.”
The number of imported spirits consumed in China will grow by 20% in four years
The extended partnership comes as demand for high-quality spirits in China continues to grow. According to industry estimates, the number of imported spirits consumed in China should grow by 20% within four years, from a total of 4.4 million boxes in 2018 to 5.3 million boxes in 2022.
In 2018, as a testament to the importance of the market, China surpassed Singapore for the first time, becoming the world’s second-largest cognac buyer after the United States, with over 255 million bottles consumed.
The FILA brand is owned by Anta, the largest Chinese sportswear manufacturer, which took over the Italian business in 2009
If we talk about sportswear, it is impossible not to mention the renowned Italian brand FILA, which has been producing sportswear for over a hundred years. The Italian company, which in 2009 was taken over by Anta, the largest Chinese manufacturer of sportswear, said it will try to extend its reach to various age groups in China, focusing on high fashion and performance sports.
In particular, Brian Yiu, CEO of FILA China, said that the brand will continue to be a fundamental element for the Anta Group, although its earnings could still be lower than the Anta brand, due to the slower opening of stores in the second half of the year due to a modified macroeconomic environment.
Anta said that FILA accounted for 40 percent of its total revenue during the first six months of this year and that FILA’s revenue increased 79.9 percent to 6.54 billion yuan ($ 921 million) in the same period.
FILA is present in New York, Milan, Hong Kong, Seoul and Tokyo.
With the intention of expanding the brand, FILA intends to use the four sub-brands under it, which are the main FILA Core brand, FILA Kids for children’s sportswear, FILA Fusion mainly for young consumers and FILA Athletics for sports shows.
In particular, FILA Core, which caters to consumers aged 25 to 45, is a leading brand that combines elements of fashion and sport and has collaborations with renowned fashion designers including Fendi, Jason Wu and 3.1 Phillip Lim.
Brian Yiu added: “It is essential to find an adequate way to communicate with the new generation, both as a company and as a parent. It is also one of the reasons why we founded FILA Fusion, so that we can communicate directly with younger consumers. ”
FILA is trying to win over middle-high income consumers
However, if on the one hand there is the importance of fashion, on the other the sporting performance is fundamental. Last year, FILA established the FILA Athletics brand, which deals with tennis, golf, running equipment, fitness and seasonal sports including skiing, cycling and water sports.
“We are seeing a growing number of Chinese taking part in high-level sporting activities such as tennis and sailing, as well as seasonal sports such as skiing and cycling,” said Yiu.
Adam Zhang, the founder of the Key-Solution sports consulting and marketing agency, said: “In order to maintain such a high rate of growth, FILA must listen carefully to consumer preferences and continue to invest in its categories of fashion sports to improve its advantage in fashion and to gain new strength from sports performance “.
The German city has opened for online payments of Alipay and WeChat Pay
Another city tries to attract Chinese tourists. Stuttgart, a city located in south-western Germany, launched a project in 2018 to encourage local merchants to collaborate with Chinese online payment platforms such as Alipay and WeChat Pay, in order to make travel for Chinese tourists more convenient.
The German initiative went very well and the request seems to have made inroads, given that 75 traders in the city have added mobile payment options, including the Hotel Altbacher Hof and the CUBE restaurant.
An increasing number of Chinese tourists have visited Stuttgart in recent years
The general manager of the hotel said that the Hotel Altbacher Hof has introduced Alipay to offer comfort to Chinese tourists and help the local population understand the benefits of electronic payment. The CUBE restaurant in the city center received 20% more Chinese tourists after introducing Alipay.
Breuninger, a department store based in Stuttgart, presented Alipay and Wechat Pay in all 11 of its stores. “It is essential to adopt a more convenient payment model for Chinese customers, as they represent 50% of the store’s foreign customers”, explained the brand’s marketing director.
A growing number of Chinese tourists, as proof of their choice, have visited Stuttgart in recent years. In 2018, the city received about 68,664 Chinese visitors during, compared to only 10,000 in 2001.
Cross-border ecommerce is becoming increasingly popular in Europe. This is the key conclusions from the 2018’s state of cross-border e-commerce in Europe
According to Cross-border E-commerce Shopper Survey, cross-border ecommerce is becoming increasingly popular in Europe. Of the parcels bought cross-border last year, 38 percent were purchased from China. And consumers prefer more and more to shop across the borders using their smartphones.
The 2018’s state of cross-border e-commerce in Europe reported by EU portal ecommercenews.comunderlined howamong 33,000 frequent cross-border online shoppers from 41 different countries, conducted by the International Post Corporation (IPC).
As said, most parcels that were bought cross-border came from China, followed by the United States (15 percent), the United Kingdom (10 percent) and Germany (9 percent).
China most popular cross-border destination for EU shoppers.
In almost every country in Europe, China is the number one country from which online shoppers bought their most recent online cross-border purchase. In Iceland (31%), Norway (37%), Sweden (32%), Finland (35%), the UK (50%), Denmark (31%), France (43%), Portugal (45%), Spain (43%), Italy (35%), Greece (39%), Latvia (56%), Germany (43%), Hungary (61%) and Slovenia (43%) this is the case. Only in Ireland (UK: 59%), Belgium (the Netherlands: 33%), Luxembourg (Germany: 59%), Switzerland (Germany: 40%), Austria (Germany: 70%) and Cyprus (UK: 26%) other countries rank first.
Overall, the most popular online retailers for cross-border purchases were Amazon (23 percent), Alibaba (16 percent), eBay (14 percent) and Wish (10 percent).
86% of the Dutch want orders delivered at home while 74% of Russians choose for delivery to post office.
When consumers from all around the world shop cross-border online, parcels needs to be delivered to them. The survey by IPC shows that delivery at home is the most commonly used delivery location. The global average is at 68 percent, with a range from 30 percent in Russia and a significant 86 percent in the Netherlands.
The next most commonly used delivery method is delivery to a post office, with 23 percent. This method is most popular in Russia, where 74 percent of consumers choose for this location. It’s also a popular delivery method in Iceland (62 percent) and Latvia (61 percent).
In the Nordics, they prefer to pick up at postal service point.
In the Nordics however, picking up parcels at a postal service point is way more popular: in Sweden 67 percent, in Norway 67 percent, in Finland 56 percent and in Denmark 45 percent. Just compare this with the global average of 16 percent of shoppers that want to pick up their orders at a postal service point.
And 13 percent of global shoppers chose to pick up their online orders at a courier’s parcel shop. This method is especially popular among online shoppers in France (46 percent), followed by Denmark (29 percent). A parcel locker station (10 percent) was most commonly used in Finland (40 percent), Denmark (36 percent) and Latvia (35 percent).
Is Belgium the new destination for e-commerce? All facts let experts think yes. Moreover, China-Belgium relations built a bridge between Asia and Europe
From being just a gateway to the European market, Belgium now plays a crucial role in building a bridge that links China with the EU. And by strengthening their relations, the two countries set a model for Asia-EU cooperation.
Belgium was the first Western country to provide China with interest-free loans and also the first country to establish an industrial cooperation fund with the PRC. As a result, today, the country is China’s sixth largest trading partner in the EU, whose bilateral trade volume once exceeded $30 billion.
Belgian e-commerce market describes its acceleration stage. We already observed that Belgium is an e-commerce sweet spot that is full of potential. Here we are going to sum up five challenges and opportunities for enteprenuers. Why is Belgium the new destination for e-commerce? Here 5 opportunities:
First, Belgium, as strong and stable economy, is considered one of the most attractive markets for e-commerce activities, growth potential and infrastructure. Second, the country is densely populated and tightly-packed with top-notch logistics and distribution. Third, Belgium is at a central location in a major market – a region that enables you to access markets across Europe. Fourth, the region is surrounded by Europe’s and even the world’s most important e-markets, right in the middle of a whopping 72% of the EU’s internet sales activity (Flanders Investment and Trade). Fifth; local government is willing to transition as quickly as possible to the digital era.
Belgian e-commerce is once again heading for a record year. From a merchant perspective, e-commerce data revealed 11.5 million people, out of a total population of 17.3 million, bought something via the internet in 2018. They spent 22.5 billion euros online in 2017 (+ 13%), representing 201.7 million online purchases (+ 17%). This results in an average online spend of 1.957 euros in 2018. While we are still waiting for exact numbers for 2018, they are forecast to hit 25 billion euros in online purchases (GfK).
“E-commerce is a worldwide booming trend right now,” says Michel Kempeneers, and China plays a major role in this cross-border e-commerce boom.
With the increasing number of Chinese companies entering the global market, more and more countries are striving to welcome both the products and investments from the Middle Kingdom.
Among these countries, Belgium’s southern region of Wallonia managed to stand out building a network of infrastructures and services to support companies that wish to do business in Europe.
Although it is an inland region, Wallonia is found to be a special gateway to the European market thanks not only to the best-connected network of seaports and airports in the area but also to the launch of the first European EU-China Logistics Incubator.
Signed at the end of 2017, the initiative was launched by the Walloon government, co-founded by Wallonia Export-Investment Agency (AWEX), Logistics in Wallonia – the official cluster of Wallonia region for logistics companies, and the Liège Airport, which is the incubator’s base.
Founded in 1998, AWEX is one of the main players of the initiative being both a partner for Walloon companies wishing to develop overseas and a one-stop shop for foreign enterprises interested in setting up in Wallonia.
In January, at the Global Cross-Border Conference in Shenzhen, Cifnews met Michel Kempeneers – General Inspector and COO Overseas Export-Investment at AWEX – to talk about this bridge between the two continents, which is the first of its kind in Europe.
The Eu-China Logistics Initiative was born to support all Chinese logistics providers and companies to start their business in Wallonia, as well as in the European market. The aim is to provide a favorable environment to establish business and logistics activities in a strategic region where enterprises can easily expand in the European market and neighboring areas.
Therefore, while Wallonia serves as a bridge between China and Europe, the initiative provides all the services required by cross-border e-commerce such as easy access to the infrastructures, local partners or government services.
“We try to take Chinese companies by the hand to help them understand how it works in Europe,” said Michel Kempeneers.
According to AWEX Chief Operating Officer, Wallonia’s strength is not only its location at the heart of the commerce triangleformed by Amsterdam, Frankfurt, and Paris but the region is also close to the EU Commission and EU stakeholders making the process of building new contexts and partnerships with them easier.
In addition, Wallonia is also close to airports and seaports that welcome the largest amount of products from China. Indeed, last October, a direct block train service between Belgium and the Henan province was inaugurated right here.
The new line is actually the first of its kind to be used at a regular frequency in Belgium and it offers a direct connection between Zhengzhou and Liège in support of the Belt and Road Initiative.
As Mr. Kempeneers stressed, the Walloon government has invested in building infrastructures fully dedicated to trade and with a strong customs department. Liège Airport, in fact, only handles cargo as opposed to most of the major European capitals’ airports, which handle both cargo and tourists. Today, it is Belgium’s largest air freight hub, and Europe’s 8th-largest cargo airport.
Hosting infrastructures fully dedicated to the products’ trade allows the process of entering the country much quicker and also easier. Therefore, many companies already choose Liège Airport to enter the EU market over other destinations.
Even the Chinese giant Alibaba recognized Wallonia as the most strategic gateway to expand in Europe. Liège has been chosen by the e-commerce titan’s logistics unit Cainiao Smart Logistics Network Ltd as one of the five international big hubs that will cut international delivery times to 72 hours from the current average of about 10 days.
Cainiao and Liège Airport thus signed a contract to lease a 220,000 sq mt area, which will serve as a world-class smart shipping hub inside the airport starting in 2021.
“The arrival of Cainiao reinforces the competitiveness of our hub,” said Liège Airport CEO Luc Partoune. “Several PRC companies are already here. While other companies will be attracted by the presence of Cainiao and the opportunity for e-commerce growth between Europe and China.”
Therefore, while the government of Belgium and Alibaba work together to introduce new technologies that will promote a more efficient clearance of goods, the EU-China Logistics Incubator works to further develop the logistics support for Chinese companies.
As AWEX COO pointed out in the interview, the fact that the country is so much supported by its own openness to the worldwide market is one of the reasons at the base of Belgium’s political stability, unlike some other European countries. A higher commitment to make Belgian infrastructures more secure is due to a general awareness of the importance of logistics facilities in the development of the country’s economy.
For the same reason, Brexit could turn into an opportunity for Wallonia to make products enter the EU market without the concern of possible unstable commerce the post-Brexit UK might offer.
The Walloon region aims to become the European main distribution center. At the same time, Chinese companies are striving to expand in the EU market. Therefore, by offering the most flexible and comprehensive customs in the continent and many logistics services, Wallonia now represents the ideal location to invest and build distribution centers.
Last year, Chinese investment in Wallonia reached $ 397 million (€ 351 million), top place in foreign investments in 2018. The region is thus more serious than ever in trying to make the life of enterprises entering Belgium easier than any other place in Europe.
“It is time to secure all the facilities and to give the message to Chinese companies that they made the best choice in choosing Wallonia,” said Mr. Kempeneers.
EU-China Logistics, as well as AWEX, are both Cifnews’ partners and they attended Xiamen and Hangzhou CCEE. By collaborating with Cifnews through cross-border e-commerce events, the EU-China Logistics project wants to make Chinese aware that Wallonia is the right place to start their businesses.
The mission of Cifnews, for its part, has always been to create a bridge between the Chinese and the European e-commerce world and the EU-China Logistics Incubator project certainly goes in this direction.
On one hand, the central location in Europe, the proximity to the EU commission and to the EU big players such as France, Germany, and the Netherlands are what make the region a hot spot for foreign businesses.
On the other hand, the rapidness of customs, the land availability, and the government’s support make the EU-China Logistics Incubator a unique partner for China’s entrepreneurship.
In addition, under the “One Belt One Road Initiative”, China-Wallonia e-commerce and logistics cooperation will grow stronger. Belgium will not be the only one that will benefit from this, but also Europe and the global market will.
The most populated European country, Germany is a rather large, developed and very solvable market for online shopping. Dominated by leading American e-commerce companies, Germany still has room for competitors, as it is an important market for both established stores and pure e-commerce players to spring up.
The German internet and e-commerce landscape can be compared to the United States: even though it only has 79 million internet users, a portion of the US digital population, the wealth of the Germans and their habits of using e-commerce make it one of the world’s most sophisticated market. The Germans use both computers and mobile devices for online shopping, buying a wide array of goods and services through the internet.
Since the German market is technologically advanced, with high penetration and solvency, the competition is very fierce. And since American companies have developed an advantage thanks to their home market size and early development, the German e-commerce market is under the domination of US platforms that operate in multiple segments, especially Amazon and eBay, who are by far the largest e-commerce players in Germany.
However, some specialized brick-and-mortar retailers, like MediaMarkt, Lidl and Thomann are still able to take a small share of the market. Other German pure e-commerce players, like Zalando, or Otto who evolved from mail order, have also been able to take a share of the market by focusing on some key categories such as fashion, furniture, and home appliances or electronics.
List of top German e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the German e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Germany in 2019 and their estimated monthly traffic from SimilarWeb, as of February 2019.
10. Obi
Obi is a German multinational retailing company specialized in home improvement supplies. Founded in 1970, Obi is the largest chain of brick-and-mortar DIY stores in Germany and Europe, with presence in many European countries, selling tools, construction products, home and garden equipment, furniture and associated services.
Website: obi.de – Estimated monthly traffic: 9.5 Million visits
9. Tchibo
Tchibo is a coffee products retailer and a chain cafés that feature shops for a variety of weekly-changing non-coffee products including clothing, household items, electronics, and electrical appliances. Selling its coffee around the world, Tchibo has also expanded online through to sells its diversified products as well as services such as travel, insurance, and mobile-phone contracts.
Website: tchibo.de – Estimated monthly traffic: 10 Million visits
8. Saturn
A German chain of electronics stores, Saturn sells household appliances, media, and home entertainment. Owned with MediaMarkt (see #4) by the retail trade company MediaMarktSaturn Retail Group together with other brands including Redcoon and iBood, Saturn has developed online through e-commerce as well as abroad, with stores in Austria, Luxembourg, and Russia.
Website: saturn.de – Estimated monthly traffic: 13 Million visits
7. Zalando
Zalando is a German e-commerce company specialized in the online selling of fashion, shoes, beauty items, accessories, and sports items. Founded in 2008 by Rocket Internet, Zalando has expanded its operations to fifteen European countries and worldwide with spin-offs and subsidiary companies. Its largest shareholder is now the Swedish investment company Kinnevik.
Website: zalando.de – Estimated monthly traffic: 14.3 Million visits
6. Thomann
Musikhaus Thomann is a company specialized in the retail of musical instruments, studio, lighting, and pro-audio equipment from multiple brands. Founded in 1954, Thomann has become widely known thanks to its large online e-commerce platform that is available in several European languages.
Website: thomann.de – Estimated monthly traffic: 19.6 Million visits
5. Lidl
Lidl is a multinational discount supermarket chain from Germany, providing groceries as well as a diversified array of products and services. Founded in 1930 and focusing on discount markets since 1977, Lidl now operates more than 10,000 stores in almost every European country and in the United States. It has also greatly expanded online through its own e-commerce activities.
Website: lidl.de – Estimated monthly traffic: 21.5 Million visits
4. MediaMarkt
MediaMarkt is a German multinational chain of stores specialized in the retail of consumer electronics. Founded in 1979, MediaMarkt has expanded to multiple countries of Europe and through its online platform, to become the world’s second-largest chain of consumer electronics, behind the American company Best Buy. It is owned with Saturn (see #8) by the MediaMarktSaturn Retail Group.
Website: mediamarkt.de – Estimated monthly traffic: 21.8 Million visits
3. Otto
Otto is a mail order and e-commerce company, selling a wide array of products from furniture and home appliances to fashion, sports material and electronics. Founded in Germany in 1949, Otto has expanded to more than 20 countries in Europe, Asia, and America acquiring multiple brands including the French company 3 Suisses. Having launched its online shop in 1995, Otto has become a key player for e-commerce in Germany and throughout Europe.
Website: otto.de – Estimated monthly traffic: 40.3 Million visits
2. eBay Germany
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including Germany, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.de – Estimated monthly traffic: 221 Million visits
1. Amazon Germany
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Germany, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.de – Estimated monthly traffic: 434.5 Million visits
Top e-commerce websites in Germany compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the domination of Amazon and eBay, who stand far above the other players, respectively above 430 and 220 million monthly visits. The pack of followers is well established in the range of traffic volumes from 10 to 40 million visits per month.
Top brands conducting business through e-commerce in Germany
Besides these platforms operating through a wide array of products, some brands can also be highlighted for particularly standing out online, thanks to its importance in the German economy.
Even though it is not an open e-commerce platform, Deutsche Telekom still manages to sell mobile phones and various telecommunication products and services on its website. It weighs quite heavily in the German e-commerce landscape, making large portions of its sales online with over 25 million visits per month.
Besides, the German national airline carrier can also be highlighted. Since it also conducts a large portion of its ticket sales via its website, Lufthansa is also standing out from the digital crowd, with about 10 million visits per month.
Here are the top e-commerce platforms in Germany. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
A most dynamic market for e-commerce, the United Kingdom is a rather large and very solvable market for online shopping. Dominated by the great American e-commerce companies, the UK still has some space for some strong local companies, both established stores, and pure e-commerce players.
The British internet and e-commerce landscape can be compared to the United States: even though it only has 63 million internet users, a fraction of the US digital population, the wealth of the Brits and their habits of using e-commerce make the UK one of the most sophisticated e-commerce market. The Brits use both computers and mobile devices for online shopping, purchasing a wide array of goods and services on the internet.
Since the UK market is technologically advanced, with high penetration and solvency, competition for online spend is very fierce. Given that American companies have developed an advantage thanks to their home market size and early development in the UK, British e-commerce is under the domination of US platforms operating through multiple segments, especially Amazon and eBay, who are by far the largest e-commerce players in the UK.
However, some traditional brick-and-mortar retailers, like Argos and John Lexis, are still able to take a small share of the market. Some pure e-commerce British players, such as Asos, also have been able to take a share of the market by focusing on some key categories, such as fashion.
List of top British e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the British e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in the UK in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Debenhams
Debenhams is a chain of department stores selling a range of clothing, household items and furniture in more than 170 stores and through its website. Founded in 1778, Debenhams has expanded throughout the country and opened stores in Ireland, and Denmark through the acquisition of Magasin du Nord.
Website: debenhams.com – Estimated monthly traffic: 14.2 Million visits
9. Currys PC World
Originally an electrical retailer, Currys specializes in selling home electronics and household appliances through the United Kingdom and the Republic of Ireland. Recently combined with PC World by its owner, Dixons Carphone, Currys PC World also provides an e-commerce platform to sells household and telecommunications appliances online.
Website: currys.co.uk – Estimated monthly traffic: 17.4 Million visits
8. John Lewis & Partners
John Lewis & Partners is a chain of high-end department stores that operates throughout the United Kingdom, and in Ireland and Australia through local concessions. Operating with more than 50 stores in the UK, John Lewis has also become a leading online seller of home and electrical appliances, fashion, beauty, baby, sports accessories, etc.
Website: johnlewis.com – Estimated monthly traffic: 20.3 Million visits
7. Marks & Spencer
Marks & Spencer is a leading retailer that specializes in selling clothing, home products, and luxury food products. Founded in 1884, Marks & Spencer is firmly present in the UK and Ireland. To further its growth M&S has launched a new round of development by opening brick-and-mortar stores in Europe and Asia as well as selling online through its own website and with a partnership with German e-commerce store Zalando.
Website: marksandspencer.com – Estimated monthly traffic: 23.7 Million visits
6. Tesco
The world’s third largest retailer and one of the largest companies in the UK, Tesco operates hypermarkets and convenience stores. Through its brick-and-mortar stores and its e-commerce platform, Tesco sells groceries, home and hygiene products as well as clothing, and financial and telecommunications services.
Website: tesco.com – Estimated monthly traffic: 25.5 Million visits
5. Asda
Asda is a leading retailer in the UK, owned by the American retail giant Walmart, who is one of the top e-commerce platforms in the United States. Besides its supermarket where it sells groceries and various consumer, clothing and home products, Asda is also a financial service and mobile phone provider, which are also on offer online through Asda’s e-commerce platform.
Website: asda.com – Estimated monthly traffic: 25.6 Million visits
4. Argos
Argos is a catalog retailer also operating more than 800 shops in the United Kingdom and Ireland. A subsidiary of the British retailer Sainsbury’s, Argos sells electronics, home and garden products, clothing, toys and sports equipment, and more. Besides its more traditional operations, Argos has also become a leader in e-commerce in the UK.
Website: argos.co.uk – Estimated monthly traffic: 51.2 Million visits
3. Asos
Asos is a specialized online men and women fashion and cosmetics retailer. Launched in 2000, Asos has expanded throughout the years to multiple countries of Europe and Asia. The leading British company in the UK e-commerce market, Asos now employs more than 3000 employees.
Website: asos.com – Estimated monthly traffic: 54.3 Million visits
2. eBay UK
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including the UK, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.co.uk – Estimated monthly traffic: 355.5 Million visits
1. Amazon UK
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including the UK, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.co.uk – Estimated monthly traffic: 446.5 Million visits
Top e-commerce websites in the UK compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the domination of Amazon and eBay, who stand far above the other players, respectively above 440 and 350 million monthly visits. The pack of followers is well established in the range of traffic volumes from 10 to 60 million visits per month.
Top brand conducting business through e-commerce in the UK
Besides these platforms operating through a wide array of products, a brand can also be highlighted for particularly standing out, thanks to its importance in the British economy. Even though it is not an open platform, O2 still manages to sell mobile phones and various telecommunication products and services on its website. It still weighs quite heavily in the British e-commerce landscape, making large portions of its sales online with over 22 million visits per month.
Here are the top e-commerce platforms in the UK. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
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