With over 500 million monthly active users in 154 countries worldwide, TikTok is rethinking its future
TikTok, the ByteDace app that deals with short videos, has labeled the United States, Japan and India as strategic countries to favor its expansion abroad, according to Chinese media reports LatePost.
While the United States and Japan have already been popular markets for TikTok, the Beijing-based startup has increased its emphasis on the Indian market, where the company has increased the number of active daily users (DAUs) by 50 million units in 2019 .
The number of new users of TikTok and its Chinese version Douyin reached 188 million in the first quarter of 2019, with an increase on an annual basis of 70% and half of them came from India, as reported by the analysis organization Sensor Tower app. The Indians also installed the TikTok app 89 million times in the first quarter of the year, more than eight times last year’s number. By comparison, the United States has gained around 13 million installations over the same period of time.
To continue its growth in the Indian market, TikTok will join Vigo
Due to this rapid growth, India has been updated to the list of strategic countries, although it had previously been ranked lower in terms of average revenue per user (ARPU), an indicator applied internally by the company to differentiate the markets.
The move also comes after a backlash that the company faced in April, when the Indian government ordered TikTok to be removed from Google and the Apple App Store for two weeks. The sanction came due to alleged encouragement to obscenity and other illegal content. After the reversal of judicial prohibition, the app quickly returned to the country’s main downloads.
To continue its growth in the Indian market, some sources have reported that TikTok will be joining Vigo, another video-sharing app owned by ByteDance.
TikTok continues its rise in the world, with a special focus on South America
But between the new frontiers of the app there is not only India, Even the Brazilian market, in fact, has attracted the attention of TikTok’s plans. Everything comes from when its competitors, including the Kuaishou platform (marketed outside China as Kwai) and the live streaming app YY, are growing rapidly in many South American countries.
Tiktok, meanwhile, removed the UK from selected strategic countries. The Chinese company has been under investigation in the United Kingdom since February, due to the way in which it collects and uses the personal data of young users, with particular attention to the safety of minors present on the platform
The US PayPal will compete with two major payment companies like Alipay and WeChat Pay
PayPal, a company based in the United States, has just become the first foreign payment company to enter the Chinese market. This is confirmed by the People’s Bank of China, which approved the acquisition by the US company of a 70% shareholding in Guofubao Information Technology (GoPay).
PayPal made the acquisition through a subsidiary in Shanghai, Yinbaobao Information Technology. The financial details of the agreement, however, were not disclosed. GoPay is a joint venture between China International Electronic Commerce Center (CIECC) of the Ministry of Commerce and HNA Retailing Holding. According to preliminary information, it has mobile, online and cross-border yuan payment service licenses.
In 2019 the value of transactions for digital payments in China amounts to about $ 1.6 trillion
The deal is expected to end in the fourth quarter of this year, subject to customary closing conditions, said PayPal, which is entering the burgeoning payment market in China.
According to a recent report, the total value of transactions in the country’s digital payments segment amounts to about $ 1.6 trillion in 2019 and is expected to double to around $ 3.1 trillion in 2023. Growth will be driven by digital trade, which has accumulated a total transaction value of $ 988.8 billion in 2019. The main players in the segment are the Alipay and WeChat Pay e-wallet providers.
The real rival will be Alipay, which can count on 4 million users in the USA
Earlier this year, it was reported that Alipay could count on 4 million users in the United States. The company has also stated that the app can be used for in-store payments at 7,000 locations across the country. Payments abroad, on the other hand, are available in 40 countries and regions of the world.
The parent company Alipay Ant Financial has also invested in a series of online payment services abroad, particularly in rapidly growing markets throughout southern and south-east Asia.
Tapestry Inc. is bringing more of its brands – including Coach and Kate Spade – to Alibaba Group’s dedicated platform for luxury and premium goods, Tmall Luxury Pavilion.
Following the launch of its footwear label Stuart Weitzman last October, the New York-based luxury and lifestyle group said Thursday that Coach will officially open a flagship store on the Pavilion in December, followed by Kate Spade early next year.
Tapestry said the brands will adopt Tmall’s new “Flagship Store 2.0” format to “offer elevated, rich shopping experiences for customers,” such as more personalized content. They will be among the first to tap the newly upgraded layout.
“Tapestry is committed to the Chinese market,” Tapestry Chairman and CEO Jide Zeitlin said.
“Tmall is at the forefront of the fast-paced digital ecosystem in China, highlighted by their innovative approach and consumer-centric attitude,” Zeitlin said. “Given Tapestry’s focus on customer experience, creating innovative strategic partnerships with leaders such as Tmall helps us to connect our unique lifestyle brands with the important fashion- and digitally savvy Chinese consumer.”
The partnership would help Tapestry gain deeper insights into the China market, fueling its efforts to create seamless experiences for consumers both online and offline, the company said.
The announcement comes as Tapestry unveils its “2020 ChinaNext” digital innovation roadmap, which looks to drive engagement in the region and explore best practices it can also leverage globally. Noam Paransky, chief digital officer at Tapestry, said that partnering with Tmall, which allows them to connect with a broader audience, is a foundational part of this strategy.
“We are committed to offering a compelling experience for Chinese consumers wherever they choose to shop: our stores, direct brand and third-party websites or social platforms,” Paransky said.
The brand is known for supporting sustainable practices and its philosophy of “radical transparency”
Everlane, the American fashion brand, looks to China and, for the occasion, opened a store on Tmall Global, Alibaba’s cross-border e-commerce market. The online store will offer Chinese consumers access to new Everlane products, including women’s clothing, men’s clothing, shoes and accessories.
The brand is known for supporting sustainable practices and its philosophy of “radical transparency”, revealing the costs underlying each product – from materials, to labor, to transport and to duties – and offering consumers a lower price than the market.
Everlane ships to 113 countries and operates three physical stores in Los Angeles, San Francisco and New York
The clothing brand has created a growing following among consumers, including celebrities like Angelina Jolie and Emma Watson. Launched in 2011, Everlane ships to 113 countries and operates three physical stores in Los Angeles, San Francisco and New York and is now targeting Asia. “China is one of the most considered and sophisticated consumer markets in the world,” said Michael Preysman, founder and CEO of Everlane.
“The Chinese consumer is concerned about beautiful quality at an exceptional price. We want to help support their visionand offer beautiful foundations that are also ethically valid. We are excited to work with Tmall to make this happen and to create an experience that connects to millions of customers, “said Preysman.
“With increasing consumer demand for ethical clothing and sustainable products, we believe Everlane will welcome a new era of platform shopping,” said Yi Qian, Tmall Global deputy general manager. “Everlane pioneered the idea of radical transparency in their supply chain, showing their costs and their factories, and we look forward to working closely with them to bring their products to Chinese consumers.”
Chinese consumers looking for high-quality products from international brands are leading the trend
According to a report by Analysys, the Chinese e-commerce import market will reach RMB 40.75 billion this year, up 7.2% from the previous year and that number will increase to 494.37 billion. RMB 2021.
Chinese consumers looking for high-quality products from international brands are driving the trend, encouraging companies of all sizes to expand their operations in China to capture the demand for imported goods.
The Internet Retailer Conference & Exhibition – better known as IRCE – is back. The four days event is a great chance to learn where e-commerce is going
IRCE is the best place to make connections and network with industry peers. Attendees have the opportunity to gather, share ideas, and exchange information at a number of networking events on the show floor. IRCE will be part of RetailX: three distinct shows that are coming together to create an intersection of e-commerce, store design and innovation under one roof June 25-28, 2019 at McCormick Place South. Internet Retailer Conference & Exhibition (IRCE), the industry’s largest and most well-known e-commerce event.
Since 2005, IRCE has been the flagship event of the e-commerce industry. IRCE delivers high value and industry leading conference content – boasting over 200 expert speakers – and produces the largest trade show in the industry, with nearly 600 vendors covering all aspects of business needs.
IRCE will feature more than 200 expert speakers, 130 conference sessions, an exhibit hall filled with nearly 600 major solution providers, and a series of networking events, making it the must-attend event of the year for professionals seeking the very latest strategies and solutions in the world of e-commerce.
IRCE is the flagship event for the ever-changing e-commerce industry, with attendees coming from over 40 countries around the globe, representing a range of industries in a variety of management levels, including representatives from up-and-coming startups to long-standing retailers. In addition, IRCE attendees will have access to the exhibit halls of the other two events that make up RetailX, giving attendees a 360-degree view of what’s happening now.
IRCE has once again attracted an impressive line-up of Main Stage Speakers who will share their expertise, experiences and business solutions.
Speakers take the Main Stage on Wednesday, June 26 and Thursday, June 27 and kick off starts at 8:30am with Andy Dunn, Senior Vice President of Walmart on “Hitching a Rocket to an Engine, Bonobos and Walmart Take Off”. Chip Conley, Strategic Advisor of Airbnb, will follow at 9am speaking about “Inter-Generational: Leveraging the Power of a New Workplace Diversity”.
IRCE is known for its second-to-none educational programming and workshops, and the 2019 edition is no exception. This year’s robust conference agenda features presentations from over 200 executives representing some of the world’s most well-known companies and brands. Conference-goers will have the opportunity to choose from multiple tracks, including one geared to CEO’s and top executives, one for newer retailers, and Marketing 2.0 Strategies and Online Merchandising. Highlights include: Moon Juice, Red Wing Shoes, Natori and more.
Amazon closed its online marketplace in China, but is not leaving the country. It changed its business model. Why is China vital for US based e-commerce giant business?
Amazon may dominate online shopping in the United States and Western markets, but in the world’s second-largest economy Jeff Bezos company faced competitor such as Alibaba and JD. Thus the decision to close the falimenture adventure of Amazon.cn. Amazon entered China in 2004 after it bought out local book-selling business Joyo for $75 million. In 2014, it started offering an overseas shopping service to capture Chinese consumers’ growing appetite for imported goods. Nevertheless Western e-commerce titan has devised various marketing gimmicks to lure shoppers, but the business was never able to establish a commanding position in China, where big guns like Alibaba and JD.com dominate.
Despite closing announcement, the company is still aggressively pursuing growth in the country with a new lending service that could help bolster its sprawling seller community there. Why China is vital for US based e-commerce giant business?
Amazon without China, and without Chinese sellers, would disappear. This is not a provocation, not at all, is just the truth. According to data, Amazon marketplaces 40% of sellers are based in China while third-party sellers from China dominate Amazon’s apparel offerings. And now Chinese sellers and building brands on Amazon. Last year, more than ten thousand Chinese sellers attended the 4th annual Amazon Global Store Seller Summit – 年亚马逊全球开店卖家峰会.
The event held in Ningbo, Zhejiang province, last December 6-7th. Twice as many are tuning in into the live broadcast online. The importance of China to Amazon has increased over the past few years. During the last two years the number of successful sellers from China on Amazon has doubled. The Global Store Seller Summit event is a great example of why.
In two years the number of successful sellers from China on the Amazon marketplace has doubled. 36% of the top sellers are now based in China, up from 15% two years ago.
US based giant e-commerce platform data shows that Chinese sellers will create a new product on Amazon every 0.02 seconds, 60% of Chinese sellers’ sales come from new products created in the past 12 months, and for Chinese sellers nearly 50% of the top 10,000 hot-selling items in sales are from new products created in the past 12 months. Actually, China is leading apparel sector on Amazon. Amazon’s top five apparel “brands” sell unbranded clothes shipped to consumers from China. One such brand, listed on the site as WSPLYSPJY, alone makes up 8.6% of all Amazon men’s and women’s clothing listings.
This the reason that explain why Amazon not only is not leaving China, but is ready to launch a new lending service program called “ Lending Referral Program”, that according to the company, could help bolster its sprawling seller community in China. According to Amazon “the Lending Referral Program is a new program by Amazon Lending,” the post said. “Under this program you may be extended offers to apply for loans provided by local Chinese lenders to grow your business on Amazon.” In shorts words, instead of targeting Chinese consumers, the lending program is aimed at growing the number of China-based merchants who sell directly to Amazon consumers in the U.S. and the rest of the world, as Chinese sellers now account for a significant share of Amazon’s global marketplace sales.
On Amazon marketplaces 40% of sellers are based in China. Third-party sellers from China dominate Amazon’s apparel offerings.
After announcing the closure of its marketplace last month, Amazon’s new loan service is the company’s latest initiative in Chinese market and providing “If Amazon wants to build a bigger seller ecosystem in China — and grow its worldwide marketplace — providing working capital is a key factor due to build bigger seller ecosystem in China. At the moment Amazon will start its new program with a single lending partner, Shanghai Fuyou Commercial Factoring, although it plans to add more lenders in the future. But once again, american e-commerce titan will face Alibaba and Tencent. Chinese tech giants already have similar partnerships for their own online lending services, and they already have familiarity with Chinese business environment.
Is Amazon losing ecommerce battle in Asia? Maybe. Its alter ego Alibaba already is a winner in China, but is moving forward in emerging markets such as India and South-Asia.
Despite a weak presence in China, Amazon is trying to arise in other Asian markets, but Jeff Bezos company navigates in bad waters. Trough Lazada, e-commerce platform owned by Alibaba, the Chinese e-commerce firm is already ruling PRC market and now is winning in Malaysia, Indonesia, Singapore and other south-Asia countries. And Alibaba is once again well ahead in India. What’s new in the West, is already old in China. Now PRC exports its digital innovations. Are international social networks or e-commerce giang copying Chinese trends? Since Facebook, Amazon and Instagram introduced new e-commerce features, it really looks like it.
Let’s see for example the integration of online and offline. In the west, when Amazon acquired Whole Foods Market, everyone speculated how combined those two firms : an online brand with a brick and mortar one in order to produce a new generation of digitally-connected retail. Well, that future has already arrived in China years ago.
Alibaba and JD are rapidly opening retail outlets across the country, called Hema and 7Fresh respectively. Both brands offer a wide range of digitally-connected experiential shopping. First, clients customers can use their phone to scan the barcode of any item in the store to learn about the product’s source, nutritional information and price. Delivery is available at both stores in as little as 30 minutes after consumers have made their purchases. The future of e-commerce and online business is speaking chinese.
The future is in China and today Amazon is just copying Chinese e-commerce trends. Even not talk about how Chinese sellers are the basis of US based e-commerce giant. Without them Amazon would disappear and now Jeff Bezos needs a Chinese e-commerce platform such Kaola to go deeper in PRC market.
Brazil is a large and rapidly growing market for online shopping. Not dominated by American giants, an interesting competition is unfolding between traditional department stores expanding online and specialized e-commerce players fighting to expand their presence in this key market.
The Brazilian internet and e-commerce landscape already counts hundreds of millions of users but it is still far from being mature. With 150 million internet users, Brazilian internet users are still only 70% of the total population of 210 million. Brazil is a large country with medium income, and Brazilians are fairly accustomed to e-commerce and its convenience. They often use mobile devices to access the internet and shop online for a number of goods and services, making Brazil a particularly large e-commerce market that is not far from reaching maturity.
With the Brazilian market reaching maturity and a number of players in the market, competition is already very intense. With limited room and potential for growth, local and foreign players are fighting to take each other’s share and position themselves to grab the remaining online shoppers to come. Brazilian department stores and non-US e-commerce platforms have managed to become solid competitors through the maturation of the market, even beating the global e-commerce leader, Amazon.
Mercado Livre (originally from Argentina) has thus been able to become the leader in Brazil, trailed by Americanas.com, the online platform of the department store Lojas Americanas. Only in third place does Amazon arrive, before a number of local specialized and generalist retail chains, as well as some national, pure e-commerce players.
List of top Brazilian e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Brazilian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Brazil in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Shoptime
Shoptime is a retail company founded upon a home shopping channel, TV Shoptime, and a catalog of direct sales to the consumer, that later expanded to develop its e-commerce site. Established in 1995, Shoptime has been acquired by the group B2W Digital, which also owns the retail chain Lojas Americanas, and the e-commerce websites Americanas.com and Submarino (see #2 and #6 respectively).
Website: shoptime.com.br – Estimated monthly traffic: 16.4 Million visits
9. Dafiti
Dafiti is a specialized fashion and footwear e-commerce platform. Founded in 2011, Dafiti has developed its operations from footwear to other categories of men and women fashion, sports and home products. The success of Dafiti in Brazil has allowed the Dafiti group to expand operations to Argentina, Chile, and Colombia.
Website: dafiti.com.br – Estimated monthly traffic: 19.1 Million visits
8. Extra.com.br
Extra is a retail chain of supermarkets, hypermarkets, and mini-markets. Even though Extra provides a diverse range of products in its brick-and-mortar stores, the online shop Extra.com.br is more specialized in consumer electronics, home equipment and appliances, while a separated website, Clube Extra, is dedicated to food, hygiene and other groceries products.
Website: extra.com.br – Estimated monthly traffic: 19.6 Million visits
7. Netshoes
Netshoes is a specialized sporting goods e-commerce store. Founded in 2000 as a sports retail chain, Netshoes has rapidly focused its activities on e-commerce, providing an array of footwear, clothing, and accessories for sports. Launched in Brazil, Netshoes has also quickly developed in Argentina and Mexico. It has become a key partner in Latin America to manage online stores for brands including football (soccer) clubs, global sportswear brands, and it is the official representative of the National Basketball Association (NBA).
Website: netshoes.com.br – Estimated monthly traffic: 27.6 Million visits
6. Submarino
Founded in 1999, Submarino was one of the pioneers of e-commerce in Brazil. It sells a wide array of products including consumer electronics, books, clothing and accessories, beauty products and drinks. Created in 1999, Submarino is now part of the B2W Digital group, a leader of e-commerce in Brazil, also owning Shoptime (#10) and Americanas.com (#2).
Website: submarino.com.br – Estimated monthly traffic: 28.6 Million visits
5. Casas Bahia
Casas Bahia is a retail chain specializing in furniture and home appliances. Founded in 1952, Casas Bahia now operates more than 700 stores across Brazil, and it has also developed its online sales with its e-commerce store. Selling primarily furniture and home appliances, Casas Bahia also provides consumer electronics and computers, together with a range of services to consumers and businesses.
Website: casasbahia.com.br – Estimated monthly traffic: 37.1 Million visits
4. Magazine Luiza
Magazine Luiza is one of the largest retail companies in Brazil, operating more than 800 department stores throughout the country. Founded in 1957, the company has expanded online, using the shorter name “Magalu” where it sells a range of products including consumer electronics, furniture and home appliances, television, media equipment, and computers.
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Brazil, Amazon has become the uncontested leader of e-commerce in the US and many countries and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.com.br – Estimated monthly traffic: 51.5 Million visits
2. Americanas.com
Americanas.com is the online portal of the retail chain Lojas Americanas. Lojas Americanas operates three types of stores that can be related to local convenience stores, supermarkets, and hypermarkets. It primarily sells consumer and media electronics, home appliances and furniture, beauty products, and toys. The online platform is the leading Brazilian e-commerce store, part of the B2W Digital group with Shoptime (#10) and Submarino (#6).
Website: americanas.com.br – Estimated monthly traffic: 119.5 Million visits
1. Mercado Livre
Beating the American giants, the leader of e-commerce in Brazil is Mercado Livre, a marketplace developed by the Argentinian e-commerce and electronic payment company Mercado Libre. Allowing people and business to sell their products through a wide range of categories, from electronics and home appliances to autos and accessories, from fashion to toys and furniture, and even property, Mercado Libre is present in multiple countries of Latin America, reaching more than 170 million customers and notably also leader of e-commerce sites in Mexico.
Website: mercadolivre.com.br – Estimated monthly traffic: 331 Million visits
Top e-commerce websites in Brazil compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously shows the domination of Mercado Livre, standing far above the other players above 330 million monthly visits, before Americanas.com at more than 110 million monthly visits. The pack of followers is quite behind, in the range of traffic volumes from 15 to 50 million visits per month.
Top brands conducting business through e-commerce in Brazil
Besides these platforms that operate through a wide array of products, some brands can also be remarked for particularly standing out, thanks to their large reach of the Brazilian online audience. Operating in the fields of classified listings, OLX Brazil has managed to develop a massive online audience with more than 100 million visits per month.
Besides, the online price comparison website Buscape can also be remarked, with more than 20 million visits per month. Though it is not directly involved in online sales, it is still very much engaged in e-commerce through the referral traffic it sends to other e-commerce platforms.
Here are the top e-commerce platforms in Brazil. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
Mexico is a medium-sized but rapidly growing market for online shopping. Not entirely dominated by American giants, an interesting competition is at play with traditional department stores holding their ground against pure e-commerce players fighting to expand their presence in this growing market.
The Mexican internet and e-commerce landscape already counts tens of millions of users but it is still far from being mature. With 88 million internet users, Mexican internet users are still only 67% of the total population of 131 million. Mexico is a medium income country, and Mexicans are fairly accustomed to e-commerce and its convenience. They often use mobile devices to access the internet and shop online for a number of goods and services, making Mexico a maturing e-commerce market.
With the Mexican market maturing and a number of players in the market, competition is already quite intense. With some room but limited potential for growth, local and foreign players are fighting to take each other’s share and position themselves to grab the remaining online shoppers. Though historic department stores from the United States have taken a large place in the e-commerce market, non-American department stores also have managed to become solid competitors through the maturation of the market, especially Mercado Libre de Mexico (originally from Argentina), who has been able to become the leader, beating Amazon.
Amazon is still a key competitor, but the Mexican e-commerce market seems to be occupied by traditional department stores, with Walmart Mexico, and the Mexican chains Liverpool and Coppel strongly following these two leaders, before a flurry of other specialized and generalist chains of stores.
List of top Mexican e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Mexican e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Mexico in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Best Buy Mexico
Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to Mexican digital customers.
Website: bestbuy.com.mx – Estimated monthly traffic: 3.5 Million visits
9. Ticketmaster Mexico
Ticketmaster is an American ticket sales and distribution company. Founded in 1976, Ticketmaster originally was selling tickets to concerts and events offline. Its merger with Live Nation allowed Ticketmaster to keep expanding and produce live concerts in more than 50 countries. In the meantime, Ticketmaster also developed its online presence in many countries, including Mexico, where it is now a key online seller of tickets for music, sports, and other events.
Website: ticketmaster.com.mx – Estimated monthly traffic: 4.2 Million visits
8. Home Depot Mexico
Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.
Website: homedepot.com.mx – Estimated monthly traffic: 5.2 Million visits
7. Sears Mexico
Sears is an American chain of department stores, owned and operated in Mexico by Grupo Carso. Even though Sears has had difficulties in the United States, Sears Mexico is doing well with more than 75 stores across Mexico. Also selling its products online, Sears provides clothing and accessories, home appliances and furniture, cosmetics, tools, and electronics.
Website: sears.com.mx – Estimated monthly traffic: 6.45 Million visits
6. Sam’s Club Mexico
Sam’s Club is an American chain of membership-only retail warehouse clubs of Sam’s West, Inc., a company belonging to Walmart. As a membership-only store, Sam’s Club provides a range of electronics and home appliances, furniture, food, family and hygiene products. It also sells its products online through an e-commerce platform which has taken an important share of the market in Mexico.
Website: sams.com.mx – Estimated monthly traffic: 7.4 Million visits
5. Liverpool
Liverpool is a retail company operating a chain of department stores in Mexico, operated by the company El Puerto de Liverpool Limited. Through its stores as well as its online platform, Liverpool primarily sells clothes and accessories, electronics, home decoration, furniture, toys, and specialty food throughout Mexico.
Website: liverpool.com.mx – Estimated monthly traffic: 9.8 Million visits
4. Walmart Mexico
Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, among other countries Walmart is also engaged in Mexico through its subsidiary Walmart de Mexico, also known as Walmex, one of the largest companies in Mexico. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.
Website: walmart.com.mx – Estimated monthly traffic: 15.7 Million visits
3. Coppel
Founded in Mexico in 1941, Coppel is a chain of department stores. Selling electronics, home decoration, appliances, clothes, and accessories, as well as auto parts, sports goods and travels, Coppel operated through more than 20 brick-and-mortar stores as well as its online e-commerce platform.
Website: coppel.com – Estimated monthly traffic: 17.6 Million visits
2. Amazon Mexico
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Mexico, Amazon has become the uncontested leader of e-commerce in the US and globally, and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.com.mx – Estimated monthly traffic: 41.3 Million visits
1. Mercado Libre Mexico
Beating the American giants, the leader of e-commerce in Mexico is Mercado Libre Mexico, a marketplace developed by the Argentinian e-commerce and electronic payment company Mercado Libre. Allowing people and business to sell their products through a wide range of categories, from electronics and home appliances to autos and accessories, from fashion to toys and furniture, and even property, Mercado Libre is present in multiple countries of Latin America, reaching more than 170 million customers and notably also leader of e-commerce sites in Brazil.
Website: mercadolibre.com.mx – Estimated monthly traffic: 108.5 Million visits
Top e-commerce websites in Mexico compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously shows the domination of Mercado Libre de Mexico and Amazon, who stands far above the other players, respectively above 108 and 40 million monthly visits. The first group of followers stands in the 15 million monthly visits, Coppel and Walmart Mexico. The pack of followers is a bit behind, in the range of traffic volumes from 3 to 10 million visits per month.
Top brands conducting business through e-commerce in Mexico
Besides these platforms that operate through a wide array of products, some brands can also be remarked for particularly standing out, thanks to their large reach of the Mexican online audience. Even though they operate in the cinema industry which is not delivering products, Cinepolis and Cinemex still sell a lot of movie tickets through their websites, with over 13 and 6 million visits per month respectively.
Furthermore, Volaris, a Mexican low-cost airline also reaches a large audience through its website, with more than 7 million visits per month. Though it does not deliver products either, Volaris sells plane tickets to a large number of customers, making it the leader in its category online.
Here are the top e-commerce platforms in Mexico. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
One of the most sophisticated markets for online shopping, Canada is a medium-sized but very solvable market for e-commerce. Dominated by the great American e-commerce companies, Canada nonetheless has some digital space for some local players with an established foothold.
The Canadian internet and e-commerce landscape is comparable to the United States: even though it only has 33 million internet users, a fraction of the US digital population, the affluence of the Canadians and well-spread habits of using online shopping make it a sophisticated market. Canadians use both computers and mobile devices for online shopping through a wide array of goods and services.
Since the Canadian market is technologically advanced and solvable, it is no surprise that the online competition is fierce. Given the market size advantage of American companies, Canadian e-commerce is dominated by US platforms operating through multiple segments, especially Amazon, who is by far the largest e-commerce player in Canada.
However, some traditional brick-and-mortar department stores, like Canadian Tire and Hudson’s Bay are still able to take a small share of the market. Some innovative new entrants, such as Etsy, also have been able to develop new segments for themselves in Canada and globally.
List of top Canadian e-commerce platforms with estimated traffic
To give you more perspective of the state of the market competition in the Canadian e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in Canada in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Newegg Canada
Newegg is an online retailer of computer hardware and software, consumer and professional electronics from multiple brands. Founded in the United States in 2001, Newegg has historically served both the US and Canada. It received an investment in 2016 for a majority stake by the Chinese tech company Liaison Interactive, before announcing a worldwide expansion plan.
Website: newegg.ca – Estimated monthly traffic: 4.2 Million visits
9. Hudson’s Bay
Hudson’s Bay, also known as The Bay, is a chain of department stores in Canada and the Netherlands. Having also developed online, Hudson’s Bay sells high-end fashion apparel, accessories, and home goods to Canadian digital customers.
Website: thebay.com – Estimated monthly traffic: 6.6 Million visits
8. Etsy Canada
Etsy is a marketplace focusing on handmade or vintage products and unique factory-manufactured items. It enables people and companies to sell a wide range of art and photography products, clothing and accessories, food, bath and beauty products, toys and diverse other items.
Website: etsy.com/ca – Estimated monthly traffic: 7.9 Million visits (Etsy Canada’s traffic is estimated from the Canadian share of the Etsy website global traffic)
7. Home Depot Canada
Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.
Website: homedepot.ca – Estimated monthly traffic: 10.4 Million visits
6. Costco Canada
Costco Wholesale Corporation, more simply known as Costco, is an American multinational company operating a chain of warehouse clubs in more than ten countries, including Canada. Through its website, Costco sells a wide range of products: electronics, computers, furniture, outdoor living, appliances, jewelry and more.
Website: costco.ca – Estimated monthly traffic: 14.2 Million visits
5. Canadian Tire
Canadian Tire is a company owning chains of retail stores of its own brand, as well as Mark’s, specialized in men, women and work apparel; FGL Sports, specialized in sporting goods and sportswear; and PartSource, specialized in auto parts and accessories. Through its e-commerce store, Canadian Tire sells a wide range of automotive, hardware, sports and leisure, home products, toys, and food products.
Website: canadiantire.ca – Estimated monthly traffic: 15.2 Million visits
4. Best Buy Canada
Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to Canadian digital customers.
Website: bestbuy.ca – Estimated monthly traffic: 16.7 Million visits
3. Walmart Canada
Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, it is also engaged in Canada, Mexico and a number of other countries through subsidiaries. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.
Website: walmart.ca – Estimated monthly traffic: 21.6 Million visits
2. eBay Canada
A pioneer of e-commerce, Ebay is an American online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries including Canada, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Website: ebay.ca – Estimated monthly traffic: 34.5 Million visits
1. Amazon Canada
Founded in the US in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, including Canada, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Website: amazon.ca – Estimated monthly traffic: 124 Million visits
Top e-commerce websites in Canada compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the overarching lead of Amazon, who stands way above its followers at 120 million monthly visits. The pack of followers is well established in the range of traffic volumes from 4 to 40 million visits per month.
Top brand conducting business through e-commerce in Canada
Besides these platforms operating through a wide array of products, one brand can also be highlighted for particularly standing out, thanks to a positioning and product range that made it succeed. Even though it is not an open platform for multiple products, brands and categories, Lululemon weighs quite heavily in the Canadian e-commerce landscape, making large portions of its sales online, and in the United States, with over 4 million visits per month.
Here are the top e-commerce platforms in Canada. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
The world’s most developed market for online shopping by far, the US is the global standard for e-commerce. Many of its greatest e-commerce companies are in a leading position in other, setting the pace and creating the trends that shape the rest of the world.
The domination of the US on internet and e-commerce comes from its massive 312 million internet users, affluent population and well-spread habit of relying upon online shopping. Using both computers and mobile devices to access digital services, American online consumers are used to engaging in commercial transactions to purchase a wide array of goods and services.
Since the American market is so developed and solvable, it is no surprise that the competition between e-commerce players is fierce. Large platforms that operate through many segments, like Amazon and eBay, are dominating, but traditional brick-and-mortar distributors are still managing to take a share of the market.
However, some space may still be available for new entrants, as some new competitors have been able to take a share of the market by owning specific categories, such as Etsy with home-made products, or riding new usage of mobile devices, like Wish.com.
List of top American e-commerce platforms with estimated traffic
To give you more perspective of the large volumes and the competition in the American e-commerce landscape, here are the current top 10 leaders of e-commerce platforms in the US in 2019 and their estimated monthly traffic from SimilarWeb, as of March 2019.
10. Macy’s
With products ranging from women and men fashion, accessories and children clothes, as well as home and decoration products, Macy’s is a leading department stores chain in the United States that also launched its online shop to sell products to digital customers.
Website: macys.com – Estimated monthly traffic: 59 Million visits
9. Wish
Founded in 2010, Wish is primarily a mobile marketplace where small businesses and manufacturers can sell goods directly to consumers on the Wish platform. It operates mainly in four categories: electronics, family, beauty and home decoration.
Website: wish.com – Estimated monthly traffic: 84 Million visits
8. Lowe’s
The second-largest hardware chain in the United States, Lowe’s also sells a wide range of construction materials, home and garden equipment, furniture and tools online through its own e-commerce platform.
Website: lowes.com – Estimated monthly traffic: 86 Million visits
7. Best Buy
Best Buy is a leading retailer specialized in consumer electronics in the United States, also operating in Canada and Mexico, and China through a subsidiary. Having developed its e-commerce shop, Best Buy sells its electronics and home appliances online to American digital customers.
Website: bestbuy.com – Estimated monthly traffic: 109 Million visits
6. Target
Second largest department store retailer behind Walmart, Target operates more than 1,800 stores throughout the United States. Also proposing a diversified online store, Target sells products ranging from fashion to home decoration and furniture, from groceries to electronics and hygiene products.
Website: target.com – Estimated monthly traffic: 114 Million visits
5. Home Depot
Home Depot is the largest hardware and home improvement supplies retailing company in the United States, also operating in Canada and Mexico. In its brick-and-mortar shops and online store, Home Depot sells tools, construction products, home and garden equipment furniture and associated services.
Website: homedepot.com – Estimated monthly traffic: 142 Million visits
4. Etsy
Etsy is a marketplace focusing on handmade or vintage products and unique factory-manufactured items. It enables people and companies to sell a wide range of art and photography products, clothing and accessories, food, bath and beauty products, toys and diverse other items.
Website: etsy.com – Estimated monthly traffic: 198 Million visits
3. Walmart
Walmart is the world’s largest retail corporation, operating hypermarkets, department stores, and grocery stores. A leader in the United States, it is also engaged in Canada, Mexico and a number of other countries through subsidiaries. Its online shop sells a diversified range of products, from food to electronics, from fashion to pharmacy, from home equipment to auto-parts.
Website: walmart.com – Estimated monthly traffic: 321 Million visits
2. eBay
A pioneer of e-commerce, eBay is an online marketplace that allows people and businesses to sell directly through its online auction platform. Founded in 1995, eBay has expanded to more than 20 countries, organizing the sale of products ranging from cars and vehicles to electronics and fashion, home and garden to sports and toys, and even business and industrial products.
Founded in 1994, Amazon started as an online bookstore that later diversified to products including media, electronics, apparel, furniture, food, toys, and jewelry. Having expanded to many countries, Amazon has become the uncontested global leader of e-commerce and developed further into brick-and-mortar retail with the acquisition of Whole Foods Market, as well as publishing, electronics, cloud computing, video streaming, and production.
Top e-commerce websites in the United States compared by estimated traffic
The estimated monthly traffic from the top 10 e-commerce platforms previously listed demonstrate the clear lead of Amazon and the firm second place of eBay, respectively above 2.4 billion and 1.1 billion visits per month. Their followers are well established in volumes of fifty to a few hundred millions visits per month.
Top brands conducting business through e-commerce in the United States
Besides these platforms that are engaged in a wide array of products, some brands can also be highlighted for their heavy impact. Even though they are not open platforms for multiple products, brands and categories, these companies are still online powerhouses that manage to sell their products exclusively and reach massive audiences.
Apple, of course, is a leader among these brands. Even though its website and mobile platform has a global reach, with half a billion monthly visitors globally, Apple still has hundreds of millions of visitors in the US. Thanks to its website, iTunes and app store, Apple sells enormous amounts of both hardware and software products, making it one of the largest company by market capitalization in the US and the world.
Various other brands can also be remarked, including Steam, the online gaming store and service provider, AT&T, the number one American telecommunication company online selling a range of mobile, media and services through its website, or Ikea, the home decoration and furniture company succeeding globally and in the US.
Here are the top e-commerce platforms in the US. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!
ECommerce Nest 
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